SALESFORCE CERTIFIED
PARDOT CONSULTANT EXAM
PRACTICE/100 QUESTIONS
AND ANSWERS(A+)
- A conversion is when an anonymous visitor
successfully fills out the form or completes the landing
page and thus "converts" into a prospect, in other words
a visitor with a known email address.
- A submission is when the form or landing page has
been successfully completed. This submission could be
by an existing prospect or an anonymous visitor (who
will then "convert" to a prospect upon completion). -
=What is the difference between a submission and a
conversion?
-- banner ads
- social sharing
- links to files that you don't host - =When should you
use custom redirects?
-- create a text version
- avoid spammy words in the email copy
- Check image to text ratio
- Add domain keys and SPF - =How can you ensure
your email doesn't get stuck in spam?
-- Form submission
- Form handler submission
- Landing page submission
,- Unsubscribing form emails - =What prospect activities
will sync with your CRM?
-- forms
-form handlers
- files
- custom redirects
- emails
- page actions - =What activities are completion actions
available for?
-- if the deleted prospect is imported into Pardot with the
same email address
- If the deleted prospect re-converts by filling out a form
with the same email address
- if the deleted prospect clicks a custom redirect
- if a deleted prospect downloads a non image file
- if the deleted prospect has an associated record in the
CRM. - =What will undelete a prospect?
-- Import of prospects
- Any prospect field changes-including opting out
prospects (via import or manually)
- Campaign changes
- Changes to assigned user
- Clicking the "synchronize with CRM" link on any
prospect record will cause the prospect to immediately
sync (effectively "jumping queue") - =What user actions
will cause a prospect to sync to your CRM?
-- Manually
- Completion Actions - =How can a Prospects score be
changed?
, -- prospect management
- creating new lists, forms, landing pages and send list
emails.
- can only import prospects
- can see users and groups - =What does a marketing
user have access to in Pardot?
-- Receiving or opening an email (unless this action is
set to adjust prospect score).
- Page views (unless this action is set to adjust prospect
score).
- Visitor sessions.
- Prospect Account updates (these updates sync as part
of a separate process).
- Creating and/or mapping new custom fields.
- Changes to formula fields in your CRM. - =What does
not cause a prospect record to sync between Pardot
and your CRM?
-- Register prospects for GoToWebinar events
- Display registrations and attendance as activities
- report on registrations and attendance
- automatically pull in prospects who exist in
GoToWebinar but not Pardot. - =What can the
GoToWebinar do?
-- The Prospects column shows all prospects created
with that campaign within the last
month.
- The Assigned Prospects column shows all prospects
with that campaign who were assigned within the last
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