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Unit 5- Assignment 3 *DISTINCTION*
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Unit 5 international business - assignment 3 fully covers all criteria achieved to DISTINCTION
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Unit 5 – Assignment 3Strategies and resources.
Introduction
, This report has been written by the local chamber of commerce and will explain how the
products and processes of Bugatti had to be adapted for international markets. Additionally,
it will analyse the effectiveness of the strategies and resources used by Bugatti and finally, it
will evaluate the success of these strategies and resources in one of its markets.
Background
Bugatti is a French luxury automobile manufacturer. The cars are known for their
extraordinary speed, and they have also set many world records. The company is expected
to make $105.50 million in revenue by the end of 2023. Bugatti operates in 17 countries and
that includes the UAE, UK, Monaco, France, Germany, Qatar, Poland.
The product portfolio of the company is made of very exclusive, limited-edition cars.
Bugatti’s current product portfolio includes the Veryon, Chiron, La Voiture Noire, Divo,
Centodieci, W16 Mistral.
Bugatti is owned by Volkswagen which also owns numerous other car brands. The company
has a hierarchical business structure. Bugatti’s strongest competitors are Ferrari and
McLaren. In 2022 Bugatti delivered 80 cars new cars to its customers and that is the highest
number of cars the company has ever assembled and delivered within a year.
Strategies
Subsidiary businesses:
A subsidiary business is a separate company that is controlled by a larger company.
Sometimes it is owned wholly or partially by the parent company. Bugatti is the subsidiary of
Volkswagen Group and operates as an independent company and has its own management.
Advantages
One of the advantages of being a subsidiary business to the Volkswagen Group is receiving
financial support. Bugatti will have the opportunity to access larger financial resources as
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