100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Test Bank for Marketing Research, 12th Edition by Carl McDaniel £24.14   Add to cart

Exam (elaborations)

Test Bank for Marketing Research, 12th Edition by Carl McDaniel

 81 views  2 purchases
  • Module
  • MKT223
  • Institution
  • MKT223

Test Bank for Marketing Research 12e 12th Edition by Carl McDaniel, Roger Gates. ISBN 6310. Full Chapters test bank included 1 Steps in Creating Market Insights and the Growing Role of Marketing Analytics 1 Marketing Research and Developing Market Insights 1 Marketing Research Defined 2 ...

[Show more]

Preview 1 out of 256  pages

  • June 20, 2023
  • 256
  • 2021/2022
  • Exam (elaborations)
  • Questions & answers
  • MKT223
  • MKT223
avatar-seller
Chapter 1 Testbank


Chapter 1: The Role of Marketing Research in Management
Decision Making

Multiple Choice


1. Which of the following is not part of the definition of marketing research?

a. Planning for data collection
b. Collecting data
c. Analysis of data relevant to marketing decision
d. Deciding on how relevant the data is to the marketing decision
e. Communication to management

Answer: d


2. Marketing research can be viewed as playing three functional roles. Which of the
following is not one of those roles?

a. Budgeting
b. Descriptive
c. Diagnostic
d. Predictive

Answer: a


3. What is the descriptive function of marketing research?

a. The gathering and presentation of statements of fact.
b. The planning, collection, and analysis of data relevant to marketing decision
making and the communication of the insights to management.
c. The explanation of data or actions.
d. Specification of how to use descriptive and diagnostic research to predict the
results of a planned marketing decision.
e. None of the above.

Answer: a




1

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller Tutor247. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for £24.14. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

73918 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now

Start selling
£24.14  2x  sold
  • (0)
  Add to cart