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Summary WJEC Criminology UNIT 1: AC 3.2 £4.00
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Summary WJEC Criminology UNIT 1: AC 3.2

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The exact notes that helped me achieve 97/100 on the assessment, I hope they're helpful. Please do not copy as it could harm your own set of work.

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  • June 20, 2023
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  • 2022/2023
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By: lucciamckee07 • 9 months ago

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enloo
AC 3.2-Design materials for use in campaigning for change.
[20 marks]
Design
 structure of information
 use of images or other accentuating features to capture attention
 use of persuasive language e.g. emotive language, ‘you’ ‘your’ ‘you should’
 promote action throughout the materials created
 consider target audience
 written communication needed e.g. statistics
Logo
Short, persuasive, captures attention
Websites to use could be: logo.com, wix
Social media
Make several posts, visuals and verbal
Make 3 different posts- promote an event, provide statistics, case study etc.
Website: zeeob, www.simtator.com
Leaflet
Short, gets to the point, visuals, colour, statistics
Website: Canva
Merchandise
Include the logo in the design

Websites: www.vistaprint.co.uk, www.moo.co.uk

Examples of persuasive techniques:

Flattery - complimenting your audience.

Opinion - a personal viewpoint often presented as if fact.

Hyperbole - exaggerated language used for effect.

Personal pronouns - ‘I’, ‘you’ and ‘we’.

Imperative command – instructional language.

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