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Unit 3 - Assignment 1: Evaluating the use of Social Media in Business
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Pearson IT - Unit 3 - Assignment 1: Evaluating the use of Social Media in Business
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AssignmentEvaluating the use of social media in business
, What is social media?
Social media is an online platform which people and businesses can use to build
social networks with other people who share similar interests.
Facebook is a multinational social media platform which allows users and
businesses to sign-up for free, and connect with friends, colleagues and millions of
potential customers.
Facebook Statistics:
● Facebook has 2.74 billion monthly active users - this means that there's
millions of potential customers to advertise too
● 57% of Facebook’s users are male
● 84% of Facebook's audience is aged 30-49 - businesses can use this to tailor
their advertisements
, Example of business that uses Facebook
Fitbit
● Fitbit have over 3 million followers
● Their page has over 3 million likes
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