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Name: Carolina Ferreira
Unit 1
D1
D1. Evaluate the reasons for the success of two contrasting businesses, reflecting on evidence
gathered.
1 Introduction
In my D1, I will be summarising all the evidence that I have gathered about Tesco and Cranford
Community College throughout my P1, P2, P3, M1 & M2. This way I will be able to write a thorough
research.
2 Findings
Tesco:
Customer Service
A reason for Tesco’s success is their customer service as Tesco’s is a supermarket a big need for
them to continue to do well is their customer service. It has a positive impact on the day-to-day
running of the organisation because as Tesco’s is a big brand and known worldwide and they are
well known for their good customer service and that they can keep their customers happy and calm
with every need that they have. This allows their internal stakeholders to keep up with the work that
they are doing and that they keep doing what they are supposed to so that they can help their
customers to get everything that they ask for and that they need. Which supports their external
stakeholders to keep coming back to Tesco’s as their external stakeholders are their customers and
consumers so that they can keep making profit and stay above their sale market. This increases their
chances of achieving their mission, vision, and values because Tesco’s mission is to try to serve their
customers to the best of their ability so that they can keep coming back and bring more customers
so that they can continue to grow. Tesco’s aim is to satisfy their customers, and this is how they will
be able to reach their aim.
Clubcard
A reason for Tesco’s success is their customer service as Tesco’s is a supermarket a big need for
them to continue to do well is their customer service. It has a positive impact on the day-to-day
running of the organisation because as Tesco’s is a big brand and known worldwide and they are
well known for their good customer service and that they can keep their customers happy and calm
with every need that they have. This allows their internal stakeholders to keep up with the work that
they are doing and that they keep doing what they are supposed to so that they can help their
customers to get everything that they ask for and that they need. Which supports their external
stakeholders to keep coming back to Tesco’s as their external stakeholders are their customers and
consumers so that they can keep making profit and stay above their sale market. This increases their
chances of achieving their mission, vision, and values because Tesco’s mission is to try to serve their
customers to the best of their ability so that they can keep coming back and bring more customers
so that they can continue to grow. Tesco’s aim is to satisfy their customers, and this is how they will
be able to reach their aim.
Website
A reason for Tesco’s success is their website as Tesco’s is a supermarket a big need for them to
continue to do well is their website has grown in the last 3 years as covid happened in 2020 Tesco’s
online shopping went up. It has a positive impact on the day-to-day running of the organisation
because as Tesco’s is a big brand and known worldwide and they are well known for their reliable
website as most of their customers when they do not have time to go to the supermarket, they buy
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