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Please check the examination details below before entering your candidate information
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Candidate surname Other names
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Centre Number Candidate Number
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Pearson Edexcel
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Level 3 GCE
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Paper
9BS0/02
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Time 2 hours
reference
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Business
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21 us
Advanced
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PAPER 2: Business activities, decisions and strategy
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You do not need any other materials. Total Marks
Instructions
• Use black ink or ball-point pen.
• Fill in the boxes at the top of this page with your name,
centre number and candidate number.
• Answer all questions.
• Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 100.
• The marks for each question are shown in brackets
– use this as a guide as to how much time to spend on each question.
• You may use a calculator.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
• Good luck with your examination.
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Read the following extracts (A to D) before answering Question 1.
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Write your answers in the spaces provided.
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Extract A
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The teenage entrepreneur who dropped out of university to make lip balm
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While studying for her GCSEs in 2015, Rose Dyson entered a local business enterprise
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competition. She established ‘Pura Cosmetics’, based on her love of quality beauty
20 B
products and her frustration with how expensive they were. Rose spotted a gap in the
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market for ethical cosmetics at affordable prices. 5
Pura Cosmetics uses batch production to make its range of 12 lip balms and 10 lip scrubs
in a variety of different flavours, such as raspberry and gingerbread. The business now
has its own factory, shop and online store. It currently supplies 30 small retailers that only
order small quantities. In the future Pura Cosmetics hopes to supply national chains, such
as Boots. Pura Cosmetics currently give retailers one month’s trade credit. 10
Pura Cosmetics has won a range of business awards and Rose has received advice from
successful entrepreneurs, such as Karen Brady (Vice Chairman of West Ham United FC,
and BBC ‘The Apprentice’) and Deborah Meaden (venture capitalist from BBC ‘Dragon’s
Den’).
Since leaving college in 2018, Rose has worked full time for her business. Her objective is 15
to rapidly expand Pura Cosmetics by increasing its output from the current level of 6,000
units per month to 15,000 and increase sales turnover by 300% in the next year.
(Source: adapted from https://startups.co.uk/young-entrepreneurs-rose-dyson/)
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*P66557A0224*
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Extract B
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Break-even chart for Pura Cosmetics
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£30 000
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£25 000
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Monthly revenue ands costs
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£20 000
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£15 000
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£10 000
£5 000
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0 1 2 3 4 5 6
Monthly output of lip balm (1000s)
Fixed costs Total costs Total revenue
(Source: adapted from information provided by Rose Dyson)
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*P66557A0324* Turn over
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