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Please check the examination details below before entering your candidate information
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Candidate surname Other names
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Centre Number Candidate Number
ci Pearson Edexcel
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Level 3 GCE
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Monday 3 June 2019
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Afternoon (Time: 2 hours) Paper Reference 9BS0/02
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Business
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Advanced
Paper 2: Business activities, decisions and
strategy
You do not need any other materials. Total Marks
Instructions
• Use black ink or ball-point pen.
• centrethe
Fill in boxes at the top of this page with your name,
number and candidate number.
• Answer all questions.
• Answer the questions in the spaces provided
– there may be more space than you need.
Information
• The total mark for this paper is 100.
• The marks for each question are shown in brackets
– use this as a guide as to how much time to spend on each question.
• You may use a calculator.
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• Check your answers if you have time at the end.
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Warby Parker
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Warby Parker was founded with the objectives of selling designer glasses at a low
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price and being socially responsible. The optical industry is dominated by a few large
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companies that keep prices high, making huge profits from consumers who have limited
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choice. 5
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Warby Parker created an alternative by designing and selling glasses to customers
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directly online. It is able to provide higher-quality, better-looking prescription glasses at a
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lower price than larger competitors.
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Almost one billion people worldwide lack access to glasses, limiting their ability to
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learn or work. Warby Parker believes that everyone has the right to see. For every pair 10
of glasses it sells another pair is given free to charities, such as Sightsavers, operating in
developing countries.
(Source: adapted from https://www.warbyparker.com/history)
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