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Centre Number Candidate Number
Pearson Edexcel
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Level 3 GCE
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Business
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Advanced
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Paper 2: Business activities, decisions and strategy
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Monday 11 June 2018 – Afternoon Paper Reference
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Time: 2 hours 9BS0/02
You do not need any other materials. Total Marks
Instructions
• Use black ink or ball-point pen.
• centrethe
Fill in boxes at the top of this page with your name,
number and candidate number.
• Answer all questions.
• Answer the questions in the spaces provided
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Information
• The total mark for this paper is 100.
• The marks for each question are shown in brackets
– use this as a guide as to how much time to spend on each question.
• may use a calculator.
You
Advice
• Read each question carefully before you start to answer it.
• Try to answer every question.
• your answers if you have time at the end.
Check
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Read the following extracts (A to D) before answering Question 1.
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Write your answers in the spaces provided.
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Extract A
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Mumtaz Food Group
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Mumtaz is an Asian food producer in Bradford. It is a private limited company owned
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and run by the Akbar family. Established as a takeaway restaurant in 1979, it now owns
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three restaurants and food processing factories that make ready meals. It has always used
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internal finance to establish and grow the business. 5
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Mumtaz has sales revenues of around £25m. Unlike many of its rivals that produce
ready meals for the supermarkets’ own label brands, Mumtaz sells most of its products
under the Mumtaz premium brand name. Asda, Morrisons and Tesco are among the
supermarkets that sell Mumtaz products and they are also sold in more than
40 countries. The ready meals part of the Group is growing by 15-20% a year. 10
Extract B
Cost, sales and revenue data for a food producer
Annual fixed costs £3m
Selling price per unit £5
Variable cost per unit £2
Number of units sold 1.5m
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*P52308A0224*
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Extract C
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UK Economic data for 2016 and forecasts for 2020
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Economic indicator 2016 2020
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Economic growth (change in GDP) 0.5% 1%
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Inflation 1.2% 2.7%
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Unemployment 4.8% 6.5%
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US$ to the £ exchange rate 1.23 0.99
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(Source: adapted from www.tradingeconomics.com/united-kingdom/forecast)
Extract D
The UK ready meals market
The UK ready meals market grew by 2% in volume and value in 2016. Sales of ready
meals benefitted from the trend towards premium products amongst consumers.
The popularity of ready meals was due to their convenience, as well as the growing
number of single-person households. 5
Supermarkets’ own label products remained the leader in ready meals with a combined
68% market share, with Tesco having the highest percentage of 18%. Retailers offer
different recipes which, in turn, help them to meet a wide range of consumer tastes.
Supermarkets’ own label products also rely heavily on price discounts and promotional
offers in order to attract more price-sensitive buyers. 10
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