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Centre Number Candidate Number
Pearson Edexcel
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co
Level 3 GCE
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in
Business
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ne
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Advanced
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Paper 3: Investigating business in a
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ga
competitive environment
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18 es
20 nv
Monday 18 June 2018 – Morning Paper Reference
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Time: 2 hours 9BS0/03
You must have: Total Marks
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Instructions
• Use black ink or ball-point pen.
• centrethe
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number and candidate number.
• There are two sections in this question paper.
• Answer all questions.
• – there may
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be more space than you need.
Information
• The total mark for this paper is 100.
• –Theusemarks for each question are shown in brackets
this as a guide as to how much time to spend on each question.
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• Read each question carefully before you start to answer it.
• Checkanswer
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• your answers if you have time at the end.
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mp
Nestlé is a truly multicultural company operating in 197 countries. It has 339 000
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employees worldwide. Job roles range from engineering, production and technical,
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to research and development, finance, marketing and purchasing, with some employees
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working across different departments. 5
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Nestlé has introduced a number of measures to help staff achieve the right work-life
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balance. These measures include allowing people to work flexible hours as opposed to
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common start and finish times, working from home and creating a dog friendly office at
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Global dark chocolate market 2015–2019
Global dark chocolate sales are expected to rise from $34.25bn to $51.7bn by 2019 – an
average 9% each year up to 2019 – according to market research company, Technavio.
‘A growing awareness of the health benefits of dark chocolate (improved blood flow,
enhanced cognition and better metabolism) is likely to lead to a considerable rise in 5
consumer demand in the next five years,’ states Technavio’s report.
‘There is also a growing demand for dark chocolate in developing countries, driven by
a rise in incomes and changes in eating habits with growing urbanisation.’
India is the fastest growing chocolate market in the world, partly driven by rising demand
for dark chocolate, such as a dark chocolate version of Nestlé’s Kit Kat Senses. 10
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