Essay
Unit 39 Assignment 3 P4
- Institution
- Pearson (PEARSON)
P4: Describe how the monetary environment affects businesses that operate internationally.
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Ellie Mae Smith Unit 39- Assignment 3P4: Describe how the monetary environment affects businesses that operate
internationally.
In this assignment I will be discussing how the monetary environment affects how
McDonalds operates internationally.
McDonalds was created on 15th April 1955, as a BBQ restaurant,
opened by Richard and Maurice McDonald. A franchise agent
named Ray Kroc also joined the business later that year, he
purchased and took over the company from the McDonald
brothers and oversaw the international growth. McDonalds is a
well-known fast food chain across the world, with restaurants
serving food in over 120 countries. McDonalds owns 22% of the market share, globally,
which is the second biggest ownership in the worldwide section. The company is well known
for their range of hamburgers, cheeseburgers, chicken nuggets and fries. Their target
market is a wide range of people, including families (which they offer Happy Meals),
workers who need breakfast or coffee on the go or those who have time to eat meals inside
the restaurants and use their free Wi-Fi facility.
McDonalds offer a well-known Monopoly promotion annually, where customers can collect
stickers each time they visit which can add up to big prizes or instant wins on products they
offer. The company mainly advertises through expensive television adverts, posters and
billboards around towns and cities and via the internet – banners on websites and social
media pages.
UK Monetary Environment
The UK Trade and Investment (UKTI) is a government department which works with UK
businesses to help them to succeed in international markets, and dealing with
investors from overseas who are looking at the UK to be an investment
destination. UKTI supports businesses with exports by giving free trade
agreements; this will help to encourage business to export their
products to markets in different countries.
The Confederation of Business Industry (CBI) is the UK’s premier business
organization which gives a voice to regional, national and international
businesses. It is a confederation for 140 trade associations, over this country
there are around 190,000 businesses that they speak for, they range from small
to the biggest of companies, which combined employ 7 million individuals.
The British Chamber of Commerce and Industry supports businesses in the UK
to connect with each other, belong and continue to succeed. This
organization has helped business grow and expand to new markets for
over 150 years. The British Chamber of Commerce work with the whole
world to close the gap of education and working life, which allows companies to
find talent internationally and giving young people career opportunities.
McDonald’s finances
Due to the fact McDonalds is an international business their finances is dealt with banks all
over the world. The importance of having access to the businesses money from all over the
world is any branch can use it for operation purposes whenever they need. The company
uses certain technology so money can be transferred across the world via the internet
through online banking; this technology allows the company to manage their finances more
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