Explain how newspapers respond to and shape social and cultural contexts. You should refer to the Close Study Product 'The Daily Mail' to support your answer. [12 marks]
This is a thoroughly informative and detailed, document exploring the CSP Daily Mail - particularly industry theory. It helpe...
Explain how newspapers respond to and shape social and cultural contexts. You
should refer to the Close Study Product 'The Daily Mail' to support your answer. [12
marks]
INDUSTRY SHAPED THE VIEWS AND IDEOLOGIES OF THE NEWSPAPER DUE TO ANCESTRAL BELIEFS
AND VALUES.
● STARTED IN 1896 AND OWNED BY THE ROTHERMERE FAMILY - NOW CURRENTLY
OWNED BY JONATHAN HARMSWORTH = STAYED WITHIN A FAMILY
ORGANISATION
- The Daily Mail was the first newspaper in Britain that catered for a new
reading public that needed something simpler, shorter and more readable
than those that had previously been available.
- The Daily Mail’s lexical and semantic encoding is clearly straight forward and
understandable, which is a direct legacy, to this day, of the Harmsworth
brothers remit of ‘something simpler, shorter and more readable’. - The Daily
mail changed from Broadsheet to a more compact format - The
establishment of the Daily Mail in 1896 reflected the societal changes of the
time → Elemental Education Act (1870) introduced compulsory universal
education for children aged between 5-13 and a newly literate middle class
was created.
- Harmsworth was a passionate supporter of the British Empire. He intended to
use his newspaper to ‘strum the Imperial harp’
- The article on a page as prominent as page 3 on prince philip. Has its
ancestor, Harmsworths’s remit to ‘strum the imperial harp’ . Catering to a
conservative, Middle England readership.
- Page 3 - reference to elite persons (prince philip) royalty represents
enrichment and british values
RESPONDING TO THE DECLINE OF PRINT NEWSPAPERS DUE TO DEVELOPMENTS IN
TECHNOLOGY.
● ADVERTISEMENTS MORE ONLINE = MORE REVENUE. THE DAILY MAIL WAS THE
FIRST NEWSPAPER TO DEPEND ON ADVERTISING REVENUE, THEY NEEDED TO
ADAPT TO THE INCREASE IN TECH.
- People have come to see news as a product they should get for free and the
'cost' of journalism seems to be something that most people do not really
appreciate. = therefore increasing demand for online newspapers
- Made the transition to digital media effectively, integrating to meet the
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller abiolaagoro. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £8.49. You're not tied to anything after your purchase.
