This is a brief, yet informative, document exploring Teen Vogue and The Voice CSPs. It contains applied theorist thinking to the CSP which is proved helpful for essay plans and flashcards!
It helped me significantly during my Summer 2023 A-Level exams, and I'm certain it will help you too!
TEEN VOGUE AND VOICE
● Teen vogue is politically left leaning, democratic
● shirky reader companionship
● ‘A voice for the resistance’
● Launched in 2004
● Used to be focused on celebrity gossip and fashion - repetition and variation
● Bridging capital - amongst groups who interact
● Bonding capital - happens between groups who interact
● Emerging citizens (teen), jenkins.
● Civic model - l and l
● ‘Ridiculously easy group forming’ - seb paquet (shirky)
● Intrinsic - done for the good
● Extrinsic - done for a reward
● Social contagion - social networks spread behaviours
● Social media posts are used to dive audiences back to website
Teen Vogue: fashion, lifestyle political activism hybrid
The Voice: mid market tabloid British newspaper
Teen Vogue;
● Layout and design – conventions of a fashion lifestyle magazine
● Photographic codes – stereotypical images of fashion photo- shoots with female models
in familiar poses However, using Steve Neale’s theory of repetition and difference it is a
hybrid – Neale argues that to offer a USP an online magazine for example needs to
move away from convention
● This also reflects the cultural context of the changing print to online magazine industry
(it is important for an online publication to diversify in terms of genre reflecting a more
progressive cultural context)
● Leaderboard – fashion links to style and culture but also identity and politics (hybrid)
● Above the fold – follows genre conventions more of its sister publication Vogue, but
focusing on fashion, celebrity and lifestyle – stereotypical aspirational genre
conventions
● High key lighting, saturated colour palette, references to iconic celebrities and boutique
brands But, below the fold Teen Vogue becomes more political Why is it a hybrid?
Ownership (Conde Nast), target a mainstream demographic
● The reader wants to be both entertained with escapist imagery but also feel connected
to the magazine through identity and political representation
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