Edexcel Paper 3 A-level History notes which summarise the chapter of Wedgwood from the textbook. The table is condensed quickfire notes highlighting statistics and is most useful for triggering key information from the book for the exam.
Wheildon specialised in:
Ability to capture a market
tortoiseshell plates tea sets glaze
combine skills of craftsman and
quality flaws: couldnt create
Partnership with Wheildon businessman inspired invested in
large sets due to variations in
new styles find new market
finish couldnt compete so prices
experiment
had to be low
Salt glaze brown lacked colour Typified the lack of innovation
Before green glaze
shade varied widely and the undefined process
Improved colour and constancy
Green glaze March 1759 rich dark green colour
innovative Pioneer
Long term innovation used in
combination pineapple teapot
Yellow glaze 1760 experiment 100 green leaves Wheildon
Workmanship process of
innovation
Results uneven wide variations
Twice firing - coverage more
Creamware before in colour improved by enoch
consistent
booth
400 experiments colours vary Art of marketing most popular
from light primrose to deepest product attention of elite defined
Wedgwood creamware saffron consistency needed for tastes set the standards strategy
long term success single firing of entrepreneur 100 potteries
didnt work selling by 1774
Ivy house works bought on his
Wedgwood end partnership with own focused on combining Greatbach- excellent modeller
Wheildon 1760 colour and design needed to and craftsman
refine process of production
Workforce Organisation and discipline Wedgwood discipline in fines
Staffordshire full of skilled and penalties, threats of
workers close to raw materials dismissal: improved work
workforce before not used to production and efficiency
regular hours, indulging in
Wedgwood 1
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