Edexcel Paper 3 A-level History notes which summarise the chapter of Austin from the textbook. The table is condensed quickfire notes highlighting statistics and is most useful for triggering key information from the book for the exam.
Negotiated purchase of empty
Austin raised £37,000 capital printing works most money
Longbridge
Shows resourcefulness made himself loan from kaiser
and swift cycle
Austin model 1st Endcliffe phantom 1906 £650 Only 120 manufactured
Traditional batch sufficient Mass production of usa →
skilled labour readily available limited capital could be easily
Longbridge works production
flexibility to perform range of adjusted to meet fluctuations in
tasks for car production demand
Extended overdraft facilities 1913- £103,000 mortgage and
Austin financing reliance on midlands bank loan increased company debt
maintained cash flow more borrowed less to reinvest
Manchester, liverpool = ford Greatest concentration in
Motor trade
oxfordshire = Morris Birmingham and Black Country
Took many from former Smaller workforce than former
Employees company 2,300 employed in Wolseley company in 1914 w/
1914 vs 1907- 270 4,000
Open topped landaulet is the
Became the standard set long
standard austin switched to
Design term trends innovation in design
closed limousine body of the
pioneer
modern cars
Light cars 1906- single cylinder
Pre war cars
7hp with swift motors
Profits depleted 12-14: needed
1910 4 cylinder engine Didn’t
Austin 10 to invest and expand, but lacked
selll well 300 sold in 1913
capital
Celeb endorsement and.
Performance in international
Sporting success important in
motoring events wold boxing
Reputation pre war marketing strategy
champion JACK JOHNSON
desireability and brand image
bought 100hp models
market set
Showrooms Norwich 1910 Manchester 1911 Sales repairs Hire cars owners
Austin 1
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller poppyjacobs. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £2.99. You're not tied to anything after your purchase.
