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Summary Services Marketing_Lovelock_Wirtz_Chapter 1-14

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Summary of the book Services Marketing, written by C. Lovelock, J. Wirtz. The summary is of chapter 1 to 14 of the 8th edition of the book. The summary is well-structured and contains visual representations of theory. Services Marketing People Technology Strategy Jochen Wirtz Christopher Lovelock ...

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Last document update: 7 year ago

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  • Chapter 1-14
  • March 17, 2017
  • April 3, 2017
  • 82
  • 2016/2017
  • Summary

9  reviews

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By: e0666963 • 3 year ago

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By: fmartin1998fm • 3 year ago

It looks like it summarized too much the book. It's good just for reviewing, but fisrt you have to study from the actual book.

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By: geneorduna • 4 year ago

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By: rykerbrown • 4 year ago

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By: olie • 5 year ago

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By: cheeseburgerdelia • 5 year ago

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By: lukevol • 5 year ago

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Summary Services Marketing
Chapter 1 Creating Value in the Service Economy

 Size of the global service sector is increasing in almost all countries in the world.

 The relative share of employment between agriculture, manufacturing and services changes
over time:




 Services account for more than 60% of total global GDP.

 New job creation comes mainly from services. For example knowledge-based industries.

 T-shaped employees are needed: they need a deep understanding of their won discipline, as
well as a basic understanding of service-related topics in other disciplines.


Principal industries of the service sector (in order of contribution to US GDP)

o Government services
o Real estate
o Business and professional services
o Wholesale and retail trade
o Transport, utilities and communications
o Finance and insurance
o Healthcare services
o Accommodations and food services
o Arts, entertainment and recreation service
o Other private sector services

 NAICS is a classification system to classify services for the three North American Free Trade
Agreement (NAFTA) countries (p. 12)




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