BTEC Extended Diploma Level 3 Travel and Tourism - Unit 3 - The UK as a Destination
M1, D1 - Distinction
To achieve M1, learners must now analyse how one of the destinations from P3 attracts inbound and
domestic visitors and meets their needs. The selection of destination is important. For exampl...
Merit and Distinction
The city of Bath attracts both inbound and domestic visitors. Domestic visitors
travel to Bath to admire the scenery, take a trip around local shops and visit the
historic buildings. They like eating out in local restaurants and cafés. Families
and couples who like nature like to go there because Bath has many natural
features and beautiful landscapes.
Many of the domestic visitors are business people, as the city has many hotels
which have conference rooms and restaurants. It is ideal for business people to
hold conferences in. Business people can be entertained in the evenings by
going to the theatre, spa or to restaurants.
Inbound tourists mostly come from America and Canada. This is because they
do not have historic sites in their countries and therefore they are interested in
Bath`s historic past. This attracts them to the city. They are also attracted to
the spa, the Poultney Bridge and the Royal Crescent. They were all built in the
Victorian and roman times and that is why they like to go there. Bath has
recently become popular with Asian (mostly Chinese and Japanese) visitors.
They come to see the city and usually take the bus tour around the city.
Japanese and Chinese people are attracted by natural and built attractions, as
they like that the buildings are different in their countries. Students from
different countries visit Bath because they want to learn about the history of
Brits. They also want to improve their English. Inbound tourists bring in a lot of
money because of the historic past Bath has and those tourists come to look
around and visit the built and natural attractions the city has.
Bath is effective as a destination in attracting and meeting different visitor
needs. There were 4.8 million day visitors to Bath & North East Somerset in
2014. In the same year, there were 236,000 international visitors and in 2015,
there were 323,000. It is a 36.8% increase in international visitor numbers. This
shows that Bath has boosted its international visitor numbers.
In 2015, the Roman Baths was visited by approximately 1 million people, the
Abbey by 398,319, the Fashion Museum by 90,147 and the Victoria Art Gallery
by 157,851.
Customer service is crucial as it is needed in accommodations, shops,
restaurants and visitor attractions. The attitude could be improved, if one
employee is dealing with a customer they should be able to deal with each
situations and deliver a high standard of customer service while working with
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