is less likely to get sick which would come at a
cost to businesses in the UK, so the government
would likely always want to fund significant
amounts of revenue into CRUK regardless of
their performance because CRUK’s aims, and
objectives are for the greater good of the
country.
D1 – evaluate the influence different stakeholders exert in one organisation.
Cancer Research UK’s main stakeholders all have some importance to the organisation, but they
have varying influences on the organisations’ aims and objectives., some are more influential than
others. Cancer Research UK serves a large population so the influence of some stakeholders may be
very significant. In this section, I will evaluate the influence different stakeholders exert on Cancer
Research UK, ranked 1 – 5 (1 is most influential, 5 is least influential).
Customers - 3
Customers are the stakeholders utilising/consuming the services provided by Cancer Research UK.
They influence how Cancer Research UK operates through customer feedback in shops and through
online awareness surveys. Cancer Research UK must ensure that their aims and objectives are
specific, measurable, achievable, realistic, and time-bound, whilst also satisfying the customers’
wants and needs to the maximum possible level. If the service is to an exceptional standard, the
customers will most likely spread positive reviews sharing their thoughts to a wider range of
potential customers (e.g. family and friends), essentially advertising CRUK’s services which would
help to attract even more customers, which means they will receive even more sales revenue in their
shops and more donations from happy customers. Unhappy customers who provide constructive
criticism will help Cancer Research UK to know what aspects of the business need improving so that
they can provide better quality services to customers, allowing them to meet their aims and
objectives.
On the other hand, if the customer has a bad experience, they are more likely to give a negative
review which would spread around communities which creates a bad image of Cancer Research UK,
resulting in a worsening reputation. They would lose customers as a result and therefore perform
less efficiently and effectively. It would make it much harder for CRUK to achieve their aims and
objectives. A low reputation would severely affect their operations and customers previously with
CRUK may turn to other charities. Employees may need to be reminded by managers of CRUK’s
values to ensure they act accordingly to please customers.
Employees - 1
Employees are key to the operations of Cancer Research UK because without them, CRUK would not
be able to run, actives performed at CRUK being ones that only a person can do, not capital. There
are over 3,500 Employees at CRUK including fundraisers, scientists, and retail staff. They carry out
tasks such as sales and research daily in various locations which overall, keeps Cancer Research UK
active on a very large scale. The drive to work is made up of an income, helping colleagues and
customers out, and the commitment to work at the best of their ability to keep the work
environment productively efficient. Some employees exert a greater influence on Cancer Research
UK more than others. The employees having greater influence will be those most relevant to the
charity’s purpose, which is research and development into cancer treatments and diagnosis and
, prevention methods. High qualifications and a bigger skillset and experience is required to become
an employee in this specific field of research, this is because scientists are required to use their
knowledge to develop new drugs and methods to reduce cancer, working with the government and
the NHS to perform clinical research. These employees are paid the highest wages due to their work
being more influential and important to the organisation.
However, technological advancement and spending on new capital makes employees at Cancer
Research UK less relevant to activities of the organisation. CRUK invests in technology, making it
more involved in the processes at CRUK than they were many years ago, which means that CRUK
may be more likely to spend on technology to carry out activities, potentially replacing labour and
existing employees being paid less as a result meaning that they would work at a slower, less
efficient rate due to lower job satisfaction whilst capital keeps the overall productivity of Cancer
Research UK at a very high level. This makes employees less influential to the organisation. Workers
may perceive jobs as being less important, alongside being underpaid could cause them to quit
working at CRUK and find other jobs. This could lead to a shortage of staff limiting the level of work
that can only be perform by labour.
Sources:
https://employeebenefits.co.uk/issues/december-2007/employer-profile-cancer-research-uk/
#:~:text=The%20charity%20has%203%2C500%20employees,of%20service%20is%205.3%20years
https://www.cancerresearchuk.org/about-us/we-develop-policy/our-policy-on-supporting-science/
our-policy-on-research-in-the-nhs
Government - 4
The government is the stakeholder in charge of the nation that Cancer Research UK operates in.
They spend government revenue earned in tax on the economy, including individual organisations in
specific industries such as charities like Cancer Research UK. CRUK receives funding from the
government it eh form of grants. In 2019/2020, they received £118 million in the form of grants and
royalties. This highlights the government’s large influence on Cancer Research UK because a large
portion of CRUK’s income comes from them. The government is also the reason why CRUK as a
registered charity, does not need to pay certain types of tax which increases the amount of cash
they have. This heavily influences the activities of CRUK because without government support, they
would not be able to effectively achieve their aims and objectives.
However, due to imperfect information between Cancer Research UK and the government, CRUK
may receive less funding than needed if they fil to make all information about what they are doing
and what they have achieved to make sure that the funding is completely necessary and appropriate
to the business’s aims and objectives. It could mean that people suffering from cancer benefit less
from CRUK’s activities if not enough funding is being given. Furthermore, the government may be
more inclined to spend the money on other charities where it may have a potential larger benefit to
the wider population so that it is better spent, if it is known that Cancer Research UK are unlikely to
use the money wisely or are unlikely to achieve aims and objectives at a faster rate with the money.
Suppliers - 5
Suppliers to Cancer Research UK of goods like technology, capital and clothing stock, and other
essential equipment and ingredients are important to the operation of the charity. Cancer Research
UK orders goods from lots of suppliers where the quality of items may differ between them, as well
as delivery times which affects how quickly Cancer Research UK can work to achieve their aims and
