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Lecture notes: PS1810: Celebrity Worship £7.49   Add to cart

Lecture notes

Lecture notes: PS1810: Celebrity Worship

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Semester 1 PS1810 notes. Written in 2020/21

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  • July 20, 2023
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  • 2020/2021
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PS1810 – WEEK 8 – Celebrity worship

Celebrity in psychology
 Media psychology: relatively new field (Giles, 2010) but already struggling with online
challenges
 Celebrity studies: also new – journal in 2010 – but ‘multidisciplinary’. So far, rather limited
role of psychology
Communication research
 Mostly outside UK, many social psychologists in field of communication
 Focus on audiences more generally, and here too challenged by digital culture
Celebrity worship in psychology
 Some connection between religion and fandom (Giles, 2000)
 McCutcheon et al. 2002: first empirical research
 ‘celebrity worship scale’ (CWS) to measure levels of worship
 Psychometric scale
 ‘Likert-type’ scale
 High score: high level of celebrity worship
Initial findings
 33 items given to 249 participants (10 to 68 yrs)
 Music and sport celebrities received highest ratings
 Men scored higher than women
 Authors proposed an ‘absorption-addiction model’ to explain findings
 High interest (absorption) leads to obsession and ‘over-identification’ with celebrity
 May be triggered by failure of own relationships
Subsequent research with CWS
 John Maltby and colleagues found that CWS broke down into 3 subscales
 Entertainment-social
 Intense-personal
 Borderline-pathological
Correlations with psychological variables
 Maltby et al. (2004)
- I-P subscale associated with poorer mental health
 Maltby et al. (2006)
- I-P and B-P scales correlated with OCD behaviours
 Giles & Maltby (2004): teenagers, total CWS with:
- High emotional autonomy
- High peer attachment
- Low parental attachment
- Celebrities as ‘pseudo-friends’ during transition?
Recent research
 Zisla et al. (2019):
- Path analysis
 Relationship between CWS and pathology explained by:
- Desire for fame
- ‘maladaptive daydreaming’
A statistical quirk?
 Huh (2012) found that CWS scores were positively correlated with 2D:4D digit ratio in
females (not males)
 Suggested this reflected on role of testosterone
 But digit ratio research highly controversial
Stever (2011): critique of celebrity worship

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