DPR3702 Assignment 1 Semester 2 2023 (Answers) due 11 August
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Module
DPR3702 (DPR3702)
Institution
University Of South Africa (Unisa)
DPR3702 Assignment 1 Semester 2 2023 (Answers) due 11 August
UNIT 1: PUBLIC RELATIONS PRACTICE IN CAMPAIGN ORGANISATIONS
AND PRESSURE GROUPS
1.1 Explain your understanding of the term “public relations in the industry”.
Support your answer with suitable examples. [5]
1.2Identify one Sou...
dpr3702 assignment 1 semester 2 2023 answers due 1
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University of South Africa (Unisa)
DPR3702 (DPR3702)
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, QUESTION 1.
1.1 Understanding of "public relations in the industry":
Public relations in the industry refers to the strategic communication efforts undertaken by
organizations to build and maintain positive relationships with their target audience,
stakeholders, and the public at large. It involves managing and shaping the perception of
the organization and its activities, products, or services. The primary goal of public
relations is to create a favorable image, enhance reputation, and establish trust and
credibility with various stakeholders.
Examples: a) Crisis Management: If a company in the food industry faces a food safety
issue, their public relations team would handle the situation by issuing prompt and
transparent statements, recall announcements, and implementing corrective actions. Their
communication would focus on demonstrating responsibility and commitment to the safety
of their consumers.
b) Product Launch: When a tech company is about to launch a new product, their public
relations team would work on generating buzz and positive media coverage through press
releases, media events, and influencer partnerships. The aim is to create excitement and
anticipation among the target audience, ultimately driving sales.
c) Corporate Social Responsibility (CSR): An automobile company might engage in
community outreach programs, environmental initiatives, and charitable activities. Their
public relations efforts would highlight these activities, showcasing the company's
commitment to social and environmental causes and building a positive brand image.
1.2 South African campaigning organization:
One South African campaigning organization is "Greenpeace Africa." Greenpeace is a
well-known global environmental organization that campaigns for various environmental
causes, including climate change, biodiversity preservation, and renewable energy
promotion. Greenpeace Africa focuses specifically on addressing environmental issues on
the African continent.
1.3 Distinguishing between pressure groups and campaigning organizations:
Pressure groups and campaigning organizations are both entities that advocate for
specific causes or issues, but they differ in their methods and approaches.
Pressure Groups:
Pressure groups are focused on influencing the government, public policies, and
decision-makers to bring about change or address a particular issue.
They often engage in lobbying, direct advocacy, and negotiations with policymakers
to achieve their goals.
Pressure groups may represent specific industries, professions, or interest groups
and work within the existing political framework.
Examples include industry associations, trade unions, and professional bodies.
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