A comprehensive document containing all of the relevant information pertaining to the weekly SBS on Demand videos, weekly seminar questions, weekly seminars, weekly lectures, exam insight and further reading.
Essential Reading
• Managing the Digital Firm (16th Edition, 2019)
o Author: Kenneth C. Laudon, Jane Price Laudon
o Publisher: Pearson
o ISBN-13:9781292094007
• Designing Management Information Systems
o Author: Van der Heijden, H. (2009)
o Publisher: Oxford University Press.
o ISBN: 0199546339
Background Reading
• Harvard Business Review
• TechCrunch
• MIT Sloan Management Review
• Wired
Module Assessment
• Group Project:
o 85% Weighting.
o Written Reports.
o Word Limit: 5,000 Words.
▪ Addresses the questions in the chosen project option.
o Deadline: 11th May 2020 by 4pm (Week 11).
o Groups of 4 Students.
o Results Returned 2nd/ 3rd June.
• Individual Video Presentation:
o 15% Individual
o 4 Minute Individual Video Presentation Uploaded on SurreyLearn.
o Deadline: 11th May 2022 by 4pm (Week 11)
o Results Returned 2nd/ 3rd June.
Module Schedule
, • Week 1:
o Introduction to the Module
• Week 2:
o IT Infrastructure
• Week 3:
o Database and Data Modelling.
• Week 4:
o Querying and Retrieving Data
o (2nd March Deadline to Join a Group on SurreyLearn).
• Week 5:
o IT and Strategy
• Week 6:
o Enterprise Resource Systems
• Week 7:
o Five Buzz Words:
▪ Cloud Computing.
▪ Web 2.0
▪ Big Data
▪ Artificial Intelligence
▪ Internet of Things (IoT)
• Week 8:
o Data Visualisation and SEO
• Week 9:
o Group Project Week.
o (No Lecturer/ Tutorial this Week).
o Show a Draft of your Group Project to the Module Convenor.
• Week 10:
o Information Systems Development
• Week 11:
o System Security and User Privacy
Week 1
Introduction to Management Information Systems
Week 1- SBS on Demand
Introduction to Management Information Systems
Why Information Systems (IS)?
• Information Systems (IS) is everywhere in your personal life.
• IS has changed and will continue to change the way we do business.
o 90% of the data that is being stored in today’s storage and cloud storage has
been generated in the last two years.
o Electronic data has been generated since the last three decades.
• IS knowledge is essential for your career.
,Examples:
• Tesco Club Card.
• NHS Medical Problems.
• Shopping.
• CCTV.
Why IS- 21st Century Business
• Business firms heavily invest in IT to achieve business objectives.
• Core business processes are accomplished through information systems.
• Total Investment in recent years has fallen or stagnated but IT investment has grown
exponentially.
Why IS? Your Career
• All business professional, IT or non-IT, must have some level of understanding of IS.
, • Understanding IS helps you to become technology-literature, information-literature
knowledge workers.
• Sandra Smit, IS Director, Toshiba (UK):
o “Business need graduates to have an appreciation and enthusiasm for how IT
enables the modern business world, such as the Internet, email, mobile
communications and database”.
▪ Source: Oz & Jones, 2008. Management Information Systems.
User Expectations Growth
• Users become more familiar with IT.
• Expectations for information are higher.
• Traditional decision making is not adequate to satisfy new demands.
The Role of Information Systems in Business Today
• Firms invest heavily in information systems to achieve six strategic business
objectives:
o Operational Excellence.
o New Products, Services, and Business Models.
o Customer and Supplier Intimacy.
o Improved Decision Making.
o Competitive Advantage.
o Survival.
Operational Excellence- Case: Wal-Mart
Retail Link System:
• Supply Chain Management.
• 10+ Million Daily Transactions.
• Invested $4 billion to build the system.
• Serve over 10,000 Wal-Mart Suppliers.
Customer and Supplier Intimacy
• Serving customers well leads to customers returning which raises revenues and
profits.
• Intimacy with suppliers allows them to provide vital inputs, which lowers costs.
Improved Decision Making
• Without accurate information:
o Managers must use best guesses, luck.
John Graunt
The First Data Miner, The Amateur Scientist:
• He proved more boys were born than girls, but that higher male mortality meant the
population was soon evenly balanced.
o He looked at data from the bubonic plague (16th Century) and during the
plague he realised that the plague is not a contagious disease.
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