Nowadays, analytics and big data have become a vital part of high-performing corporations.
Management and leaders in the vast majority of companies within many industries are aware of the usef
analysis and analytics, such as providing innovative solutions and boosting company competitiveness (M
With the emergence of incomprehensible, variety, velocity, and volume of data, companies are aware of
world. Those complexities do not arise from the technology-related area, but rather from poor leadershi
data and data analytics benefits, companies need to align company culture and apply changes to adopt
Understanding how to solve leadership and management issues
Primary leadership and organizational issues were identified by McAfee and Brynjolfsson linked with the
namely decision making, leadership, technology, talent management, and also corporate culture (Brynjo
people and organisational issues rather than technological. Nearly fifty percent of surveyed US executive
biggest obstacle for a company to become digital and data-driven (Pugna, Duțescu and Stănilă, 2019).
Consequently, it is crucial to emphasize critical factors that support and allow managers and CEO’s to ad
integral component of their corporate culture (Mircoff, 2019).
Manipulating and extracting value from a huge amount of data is not only a technological challenge but
(Tambe, 2014).
In order to become a company that supports big data, there are specific requirements, such as enhancem
trust. Additionally, it is well-known that the leadership and managerial difficulties of big data outperform
of big data to solve business goals (Mircoff, 2019).
Leaders must be enabled to promote data-driven decisions and analytics (Bean, 2019). Chief data or Chie
pursuing analytics and the priority to use data analytics in order to solve (Mircoff, 2019). That also means
chances of analytics being integrated into corporate culture due to the fact that analytics leaders now ar
(Mircoff, 2019).
It is important to emphasize four new leadership positions that take on the challenges of handling analy
Data Officer is a senior position that is increasing in popularity, and it is alleged that 91 % of big compan
data architect and data owner who has to set data strategies and definitions. Commonly, the role of CDO
initiatives which will add to the understanding of business and speed of deployment to incorporate thes
(Mircoff, 2019).
The data scientist will become very successful as leaders if they are good in their business insight and are
work-related area (Mircoff, 2019).
Analytic roles play a crucial factor in incorporating real-time data that develops understandings of busin
Chief Analytic Officer position in order to interact with the C-suite board and suggest their professionalis
maintains forward-thinking progress (Mircoff, 2019).
Last but not least, the position of data leader or data manager that builds and organizes data. The comp
culture to embrace analytics via investing in employee training in analytics.
A crucial factor for an organization to become a leader in big data and analytics is to create a culture tha
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