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Assesting Hotel competitiveness with in depth analysis
- Institution
- University Of Cumbria
In-depth analysis of hotel's positioning with future suggestions
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StrategicManagement
Assessment
Executive MBA
Due date: 21st January 2022
, Page of Contents
1 Background of The Hotel................................................................................................... 2
2 SWOT Analysis ................................................................................................................. 2
2.1 SWOT Strategy Matrix objectives ............................................................................. 2
3 Recommendations .............................................................................................................. 6
3.1 Suitability: .................................................................................................................. 6
3.2 Acceptability: ............................................................................................................. 8
3.2.1 Financial perspective: ........................................................................................ 8
3.2.2 Consumer perspective: ....................................................................................... 9
3.2.3 Internal process perspective: .............................................................................. 9
3.2.4 Learning and growth: ......................................................................................... 9
3.3 Feasibility:................................................................................................................ 10
4 Academic analysis ........................................................................................................... 10
4.1 Critical literature review of Merger and Acquisition ............................................... 10
4.2 Strengths and weaknesses of Merger and Acquisition ............................................ 12
4.3 How Lanesborough Hotel company can implement Merger and Acquisition to gain
competitive advantage ......................................................................................................... 13
5 References ........................................................................................................................ 15
, 1 Background of The Hotel
The Lanesborough Hotel is a five-star hotel located in the London neighborhood of
Knightsbridge. This collection is under the supervision of the Oetker Collection. It is one of
the world's most costly hotels, with one percent of the world's wealthiest dreaming of living
the life of a famous person in this neoclassical second-class building. In this fantastic themed
palace, few will be able to find exactly what they are seeking for and will be able to fulfill all
of their desires for a relaxing weekend in the capital (Bighospitality, 2021). This assignment is
being created with the business strategy of the Lanesborough Hotel in mind.
Traditional furnishings with handmade furniture and artwork reflect the beauty of the Regency
period in the hotel's well-appointed rooms and suites. Many rooms boast excellent panoramic
views of Hyde Park and are equipped with the most up-to-date interactive entertainment
systems as well as huge video and music libraries. The butler and 24-hour room service
guarantee that all day and night needs are fulfilled, while the laptop in the room and free Wi-
Fi keep guests linked at home.
The award-winning Aspley Restaurant in Lanesborough offers opulent dining experiences.
This spectacular Venetian-style dining area, designed by internationally known chef Heinz
Beck, serves Mediterranean food and a specially selected seven-course tasting menu. A
magnificent wine list, which contains some of the world's rarest wines, is also available at the
restaurant.
London, known for its famed sights and memorable history, offers a wide range of fascinating
activities for visitors of all ages. Lanesboro's central position makes it convenient to visit
surrounding stores, theaters, and historic places. Buckingham Palace, the Victoria and Albert
Museum, the Tate Modern, and other of the city's lesser-known attractions are all worth seeing.
Stop at the exquisite Herrods Dining Hall for a sumptuous picnic lunch before returning to the
Lanesborough Hotel for refreshing afternoon tea.
2 SWOT Analysis
2.1 SWOT Strategy Matrix objectives
The primary goal of the SWOT analysis is to discover the methods that a company may employ
to capitalise on external opportunities, reject threats, grow and protect the organization's
strengths, and reduce its weaknesses.
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