Table of Contents
Overview......................................................................................................................................................3
Company Description..................................................................................................................................3
I. External Environment...............................................................................................................................4
Value Network.........................................................................................................................................4
Activity Blocking.......................................................................................................................................7
Market analysis........................................................................................................................................8
Positioning...............................................................................................................................................9
II. Internal Environment.............................................................................................................................10
Resource gap.........................................................................................................................................10
Capabilities............................................................................................................................................11
Competitive advantage..........................................................................................................................12
III. Strategic Options..................................................................................................................................12
Modes of growth...................................................................................................................................12
Rate of growth.......................................................................................................................................14
IV. Financial Analysis..................................................................................................................................14
V. Organisational Development Gap..........................................................................................................17
Strategic planning..................................................................................................................................17
Performance measurement...................................................................................................................17
Organisational design............................................................................................................................18
Culture...................................................................................................................................................19
VI. Founder’s Input....................................................................................................................................19
Management.........................................................................................................................................19
Leadership styles...................................................................................................................................19
Founder’s imprint..................................................................................................................................20
Liabilities................................................................................................................................................20
Exit.........................................................................................................................................................20
VII. Recommendation................................................................................................................................20
Choices..................................................................................................................................................20
Consequences........................................................................................................................................21
Outcomes..............................................................................................................................................21
GINGER PIG LIMITED ANALYSIS AND GROWTH STRATEGY
, GROWTH STRATEGY 3
Overview
The current business environment is full of uncertainty, changes, and risks. This makes it
imperative for firms to develop strategies of survival or they may fail. In this report, the major
theoretical frameworks that are used include the analysis tools that are available for marketers to
assess their companies and the industry at large. The key conceptual framework that informs the
basis for selection of growth strategies is centred on revenue growth. To be specific, the paper
utilises the managed-growth paradigm which focuses on the achievement of market and cost
positions that are superior to the competitors1.
However, the sole utilisation of revenue growth brings an incomplete picture of the strategy.
There is another paradigm of innovative-growth that informs the differentiation of streams of
products from those of the competitors to drive profitability by positioning them as significantly
superior2.
Company Description
The company of choice is Ginger Pig Limited, which was incorporated in 20003. The founder
and director are Timothy Wilson. The company is located in Grange Farm, Levisham, United
Kingdom. Ginger Pig Limited engages in the business of retailing meat and meat products in
specialised stores. It also manages four farms where livestock is specially raised and offers
butchery classes. The company gets its name from its rare breed of ginger-coloured pigs on its
farms. In the year ended 2017, the overall turnover was £15.61m. The farm had 108 workers, and
total assets of £3.64m4. This means that it can fall under the UK category of medium SME.
1
Lucier, C. E., & Asin, A. (1996). Toward a new theory of growth. Strategy Business, 2, 2-8.
2
Ibid
3
Ginger Pig Limited. (2017). Report and Financial Statements: Period ended 31 March 2017. Retrieved May 3,
2019, from https://suite.endole.co.uk/insight/company/03971587-ginger-pig-limited?page=overview
4
Ginger Pig Limited. (2017). Report and Financial Statements: Period ended 31 March 2017. Retrieved May 3,
2019, from https://suite.endole.co.uk/insight/company/03971587-ginger-pig-limited?page=overview
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