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Case Business Management

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Document 1 - Marketing Plan for AI Writing Assistant Mobile App This is a comprehensive 1000-word marketing plan for an AI-powered mobile app called WriteAI. It provides an executive summary highlighting the market gap identified for such an app to aid content creators. Detailed market research ...

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Document information

  • August 17, 2023
  • 2
  • 2023/2024
  • Case
  • Micheal
  • A

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Revolut is a financial technology company that offers digital
services such as online currency exchange, international m
transfers, and cryptocurrency trading.
CHALLENGES RECOMMEN
1. The growth potential of the company is 1. Revolut should find ot
constrained by its reliance on transaction fees. revenue and diversify
necessary fields

2. It is imperative for the bank to maintain round- 2. The company must be
the-clock vigilance over its cybersecurity technological advance
measures, given the looming risk of cyber- as they are the two m
attacks. banking

3. The working environment at Revolut has 3. The company should a
become a matter of apprehension due to the performance coach to
imposition of unattainable goals and life balance
expectations on its employees.(makortoff,2023)




• Brexit has had a detrimental effect on the Fintech • The ethical implications of fintech
industry, resulting in a loss of skilled personnel. been a cause for concern, as it has
(Thomas, 2022) operating in ambiguous areas. (Tri
• Entering the market is challenging due to the stringent • Financial literacy deficits in emergi
POLITICAL regulatory requirements and broad-based criteria. hindrance to the expansion of the
SOCIAL
(Johnson,2022) (Panos,2020)
• Political instability on a global scale may impede the • The issue is determining if it is mor
progression and expansion of the industry. (analyst, disperse the growth of fintech ove
2022) to concentrate it in a few metropo
(Jiao,2021)



• FinTech companies rely heavily on external financing,
especially during their inception, making it necessary for • Keeping up with the latest advanc

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