A fantastic, well written and extensively detailed assignment which exceeds the criteria for P2 P3 M1 D1 - Unit 34 Website Design Strategy. BTEC Level 3 Business. P2 - Explain the usability features of the websites of three contrasting organisations. P3 - Describe how the websites of three organisa...
P2 – Describe the usability features of each contrasting website
Tesco
The Tesco website is one which is very professional and has many different usability
features which will be looked at below.
Usability; this is extremely important to the success of the website as the user wants a
website which is easy to use, provide the information which they are looking for and to be
able to make a purchase. The Tesco website is one which is very professional and easy to
use and because of this, staff and visitors alike can use the website with ease. Some of the
usability features of the Tesco website include;
A search bar
Loadable videos
Videos which load quickly
Adaptable for mobile
Language is simple and easy to understand
Quick to load
Site doesn’t crash
Links work efficiently and effectively
Easy navigation through to purchase
The Tesco website has the
above usability features which are used to retain customers and lead them through to a
purchase. For example, as seen in the above print screen - on the home page of the website
– there is an immediate attempt to grab sales through the search bar usability feature. This
feature makes it simple to shop online and this should make the customer choose to come
back to the Tesco website and make repeat purchases.
Other usability features such as text being easy to understand are an attribute to the
websites success. This makes the website extremely easy to use. Different tabs such as
,Conor Cunningham P2 P3 M1 D1
‘Recipes’ and ‘Health and Lifestyle’ are packed with videos which are quick to load and easy
to understand make the website very usable and efficient which adds to the excellence of
the customers visit. This is extremely important to the success of the website and the
retention of users.
When the user selects the option of going to shop for groceries within the Tesco website, it
informs them that as they are using the website, it is completely secure which can be seen
in the URL of the website. This gives the user trust in the website and reassurance than
when they shop with Tesco, the site is trustworthy and secure and this is important in order
for them to come back to the website.
Https:// shows that the Tesco
website is secure - a very
important usability feature for
many users.
The Tesco website is very professionally made and so very rarely crashes. This creates trust
in the website as well as a sense of customer loyalty. In addition to this, another usability
feature of the website is that the links within the website work. For example, links from the
main Tesco-shopping website to the Tesco-careers website work correctly and take the user
to the correct place. This makes the website much more user friendly and ensures the
customers’ requests are always met.
In addition to the above factors affecting usability, the website also offers clear and useful
information on a range of areas such as contents of products, methods of payments,
customer support and tracking order options. This helps the website become very usable
and helps it serve its purpose which builds trust from the very first visit and in the
subsequent visits which follow.
The web designer must take the following factors into account when designing the website;
Navigation; the navigation through the website must be good. It must be easy to move
between different pages and get to where you want and the Tesco website excels in this
area. When the user clicks on groceries from the home page, they must be led through to
the purchasing process efficiently and effectively and because the links on the Tesco
,Conor Cunningham P2 P3 M1 D1
website work correctly, this can be achieved quickly. Features like this greatly improve the
usability of the Tesco website as the needs of more and more consumers are catered for
and subsequently Tesco are able to offer a better experience for their website visitors.
Other navigation techniques are used throughout the Tesco website which reflects
consumer needs. For example, mouse-over image navigation. These add entertainment
value and impact on the user’s experience. A mouse-over is an image that reacts when users
place their mouse over the image. The reaction may be swapping another image in exactly
the same place.
The Tesco website also used drop down menu navigation which is created in layers, allowing
links to appear and disappear in sections when activated by the user. So, for example if the
customer typed into a search bar, the Tesco website would give a drop down menu of
products which are similar in spelling to the word already typed. This helps the customer n
their ability to navigate through the website and greatly improves the usability of the
website. Tesco have made a great and extensive use of navigation images and graphics on
their website too. This is where navigation is highlighted to users with images. Below shows
the image of Easter eggs on the Tesco home page. When clicked, it navigates the user
directly to Easter eggs by taking account of the user’s needs. This simplicity to navigate from
one page to the next allows for greater retention of Tesco customers and other users alike.
The ability to complete a transaction is
essential in a commercial website such as the Tesco website. The user must be able to
complete the transaction safely and securely and this is absolutely crucial to the success of
the website by driving sales forward. They must be taken easily through the website to
complete the transaction and through the above navigation features which the Tesco
website has adopted, it allows for a website which is very easy to navigate through which
improves the usability of the site as a whole.
,Conor Cunningham P2 P3 M1 D1
Language; the language of the Tesco website is a very important attribute to the websites
success. The content is everything on the Tesco website and therefore web designers must
think carefully about the style and tone associated with the website content. The words
used must have meaning for typical users. Tesco have aimed to create a website which;
Has a web font so all text is easy to read
Has appropriate alt tags for images to convey information
Avoids the use of images of text wherever possible and provides equivalent text
Right away, the Tesco website welcomes their visitor by saying ‘Hello’ and also includes
them to be a part of the website ‘Sign in’ or ‘Register’. This type of language is inclusive and
the tone is suitable for the target audience which are customers visiting Tesco in the hope
of receiving an excellent service. This friendly use of language will help with retention of
users from the very first visit.
The style of the language is very suitable for the website and the text used is extremely
legible. This means that customers of all competencies can use the website and so this
feature adds to the usability of all the different pages. Language problems can be caused by
using technical jargon and poor tone and Tesco have managed to avoid this successfully
which is one of the main factors affecting usability.
The Tesco website has no incorrect grammar or spelling mistakes and this makes the
website easy to understand and easy to interpret. Tesco have put into practice some ways
in which the website can be used to allow more of their visitors to access and use the
website which improves customer loyalty. Under the Disability Discrimination Act (1999),
Tesco are required to make reasonable adjustments to ensure blind and partially sighted
people can access their web-based service. Below are the ways in which the Tesco website
has been designed to improve
usability for all of its users and to
enable a wider proportion of their
target market to be targeted.
, Conor Cunningham P2 P3 M1 D1
Efficiency; the Tesco website has been designed in such a way that it is efficient for the user.
The user should be able to get where they want as quickly and as easily as possible. The
website should have a server uptime as it is important that visitors do not get an error trying
to load pages within the site and there should be no dead links on the site.
The Tesco website is very efficient in that it provides value for the customer. There are
hundreds of direct links within the site which ensure the customer has to carry out a
minimum amount of clicks to get to where they want to go. Having links on pictures is a
usability feature which improves efficiency and limits the number of clicks which the visitors
have to go through.
Tesco are also very quick to get to the point throughout the website. This provides valued
information in a short space of time which improves usability and efficiency. Being taken
straight to pages such as careers, groceries and banking means the user has little problem
finding web pages within the website and this improves efficiency greatly. In addition to
this, the Tesco website is able to handle different screen sizes and slow connections as well
as the option to display the full website or mobile website which makes the website
efficient for all users and makes it usable for everyone.
Accuracy; the website must have credibility. Browsers must trust the website and it must
have good, credible content. The Tesco website is one which is accurate and this makes it
much more usable as all information within the website is honest and accurate. Below is an
example of one of the many recipes which are available on the Tesco website; all of which
are accurate and informative which improves usability and accuracy of the entire website.
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