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BTEC Unit 29 - P3 – Explain how focusing on the customer, by providing good customer service, is essential in retailing. M3 – Explain the ways in which sales techniques and customer service have developed in retail originations. £2.99
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BTEC Unit 29 - P3 – Explain how focusing on the customer, by providing good customer service, is essential in retailing. M3 – Explain the ways in which sales techniques and customer service have developed in retail originations.
P3 – Explain how focusing on the customer, by providing good customer service, is essential in retailing.
M3 – Explain the ways in which sales techniques and customer service have developed in retail originations.
D2 – Access the impact of different sales techniques and customer service in a ...
Customer Service and Sales Techniques in the Retail Industry
P3 – Explain how focusing on the customer, by providing good customer service, is essential in retailing.
M3 – Explain the ways in which sales techniques and customer service have developed in retail
originations.
During this task I will be researching 3 businesses; Toyota, Sainsbury and River Island. I will demonstrate
how the customers are related to the business and the process of customer service they are taken
through. Many businesses vary from the quality of customer service they provide depending on what
products or services they sell.
Customer Service is key in gaining and maintaining a good reputation, this will improve the sales and
customer demand for the business. The customer service is usually provided during and after the
purchase of the products. A good customer service consists of providing your customers with their
expectations and even excel them. This will result in satisfied customers and therefore a good image of
the brand, on the other hand bad customer service can mean a loss of sales and a high number of
complaints. It will usually result in your original customers to change service to your competitors which
is very hard to get back.
Car manufacturer (Toyota)
Toyota is a worldwide Japanese known car company selling their cars all over the
world. In 2012 Toyota has gained the top rank of 9,909,440 units produced globally.
It has announced plans to produce 10.1 million units in 2013 which if achieved
would make it the first auto manufacturer to cross the 10-million-unit threshold.
As Toyota is a huge car manufacturer it is important that their customer service is
excellent, especially because cars are of such high price it’s important to sell them
to make the sufficient profit. As a car sales man it’s important to interact with the
customer in the most convincing an
d enthusiastic way. Since car purchases are such big spends it is very likely a customer will go into a car
garage and inspect the product itself to make sure it’s
satisfactory, of which a part will be played by the sales
man. Their main role is to inform the potential
customers of any information regarding the vehicles as
well as any offers or promotional deals. They have to
be very friendly and by doing this it provides the
customers with a friendlier, more pleasant customer
service which may be much better than its
competitors therefore attracting more customers. By
relating to customers in this way a bond is built and
the purchase of a car becomes very pleasant.
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