Explain how organizations respond to information technology development. To achieve this expand on the following headings, using the on-line resources provided.
• Adapting Business Processes
• Sales & Marketing strategies for global opportunities
• Purchasing strategies for automated orderin...
P3 – Explain how organisations respond to information technology developments
In this fast growing era of technology development, it is important that companies and organisations
analyse the latest changes. Competition has been a tradition throughout the years and with modern
developments continuing to grow, people and resources will be required to deal with this movement.
Adapting business processes
A business process is a set of activities to accomplish an organisational goal. In this scenario, the goal
would be to become the better company to your rival and complicated steps would be required for
success. New technology always helps a company as it normally gives them the upper hand to their rival,
the best example of this would be loyalty cards introduced by the large chain supermarkets: Sainsbury’s’
allowing nectar cards and Tesco’s very own clubcard. These loyalty cards reward the customer with
discounts or other benefits, in the hope that this would persuade customers to shop here again, seeing
these benefits as a surplus. Loyalty cards aren’t the only way they get customers through processing, they
also use e-mail to inform their customers about discounts and price reductions, allowing customers to act
fast on the occasion and pressure them even more to buy from their shops, whether you want the product
or not.
Sales & Marketing strategies for global opportunities
Taking your business to the global front is a big change and could benefit you majorly when planned out
and implemented correctly. If your business gains interest from around the world, you’ll expand very
quickly and your chances of success will increase.
Viral marketing – Viral marketing is to sell products using a popular culture to further persuade various
audiences. It could be something annual like Halloween or Christmas where they may decorate a shop
and reduce the price on some products. It can also be random events that go viral that companies will
benefit from if they promote it. Domino’s sometimes create deals depending on certain football
matches; they have to be prominent such as the FA Cup Final or the UEFA Champion’s League Final in
order for them to create a deal.
Links – Links are one of the common ways to increase sales, especially if it leads to something
interesting. They have been used since the birth of e-commerce and still help potential customers
today.
Pop-ups – Pop-ups are a more demanding form of marketing. Unlike links where you have the option
to click on them, pop-ups come out of nowhere whether it’d be small tab or a completely new window.
Pop-ups today are widely ignored and are very annoying, they mostly appear on least visited websites
but if advertising something useful then it may attract some attention. This is the worst choice for
global marketing.
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