Giles:
Accom
mo
Goffman: Face Theory CO
towar NVERGE
n a n d L ev ison: Face Relates to the concept of ‘saving face’ – ds NC
distan other spe E: A
Brow when we behave in a way that is expected
recei ce. Downw aker
Work of us so not to appear as something else. ved p
ronun ard co
It is often employed in social situations to UPW ciatio
to reduce ARD d n
ness: Work aid convention CON iale
Pos it iv e p o lite
form VERG ct.
istance and Presentation of face: maintaining own DIVE E
the social d munication
a
RGE ccent an NC
n s h ip s through com dress face. Respecting others has a social value ident N CE: A d dial
rela ti o rst name ad
e n ts or fi
e.g. complim liteness: Use social to maintain social interaction. MUT ity and ma ssert soci
AL: B
Negative p
o
rivacy and Face-threatening act: mock/discredit - oth c ke point o
n s th at respect p e
onve
rg f
co n v en ti o ant to intrud these actions jeopardise social interaction. same e and
o w th a t o n e doesn’t w a ddres s .
sh al
me’ or form
e.g. ‘excuse
Fairclough
Wareing course: unequal e
: Differen • Power in spoken dis
ipant who impo
t Types between a powerful partic
of Power s on the less po
conversational constraint
-student
participator e.g. teacher
INSTRU
MENTA
L: to ma
Sapir-Whorf • Power within the dis co urse: Power ex
ister (epistem
INFLUE
enforce
au
intain an
d Hypothesis m) of language e.g. formal reg
NTIAL: P thority terminis auxiliary) you will do this
ersuade (linguistic de course: The prod
d
POLITIC o something
others to apes though
t • Power behind the dis
Language sh shapes external power behind lin
guistic feature
PERSON AL: Politicians and thought
AL: or Po . political reflect wider power
professio Occupation / rolelice language e.g mpts to ation: 2nd person
SOCIAL nal status of tea tte • Synthetic personalis
e.g. correctness a ducer and rece
: Class,
gender,
chers
neutralize bia
s and relationship between pro
to the lifestyl
age ethnicity
, discriminatio
n ‘product image’ appealing
customer
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