Summary Ultimate Facebook Ads Tutorial for Successful Shopify Dropshipping
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Module
English
Institution
Third Year / 9th Grade
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Ultimate Facebook Ads Tutorial for Successful
Shopify Dropshipping
How to Set Up Profitable Facebook and Instagram Ads for Your
Shopify Dropshipping Stores
In today's tutorial, I will be showing you how to set up profitable
Facebook and Instagram ads for your Shopify dropshipping stores. I
have successfully scaled multiple Shopify stores to five-figure revenue,
and in this tutorial, I will provide you with a behind-the-scenes look at a
winning ads campaign as well as a step-by-step rundown of how to set
up your own ads for maximum profitability.
Behind the Scenes of a Winning Ads Campaign
Let's start by examining a campaign that resulted in 475 website
purchases. I will show you the ad sets, interests, countries, video ads,
and ad copy that I used in this campaign. This will give you a full
understanding of what goes into a successful ads campaign.
Setting Up Facebook and Instagram Ads
In the second part of the tutorial, I will guide you through the process
of setting up Facebook and Instagram ads for your own Shopify
dropshipping stores. This includes creating a Meta Ads account, a
Facebook page, connecting your Shopify store and Instagram account,
creating a Facebook ads campaign, setting up ad sets, and creating ad
creatives. I will also show you how to analyze Facebook ads data to
scale your store and make a profit.
The Facebook Ads Manager
Now, let's dive into the Facebook Ads Manager to see the results of a
specific campaign. From May 1st to September 17th, I spent just under
$19,000 on ads for Golf Empire. The campaign that generated the most
sales was the Golf Empire Rebrand Swing Mat, which resulted in 475
sales and $16,800 in revenue.
The campaign is set up with ad set budget optimization, allowing me to
allocate my budget to specific demographics and interests. The
, objective of the campaign is conversions, as I aim to convert Facebook
users into paying customers.
The Ad Sets
An ad set is responsible for targeting specific demographics, such as
age, countries, and interests. In this campaign, website purchases are
spread across multiple ad sets, rather than being concentrated in one.
This allows for better scalability.
To scale my ad campaigns, I duplicate ad sets that are performing well
and allocate a smaller budget to the duplicate. This strategy has worked
for me, and I have duplicated a total of 309 ad sets in this campaign.
While duplicating ad sets doesn't always guarantee sales, it has been
successful for me in this store. Once an ad set reaches around five or six
sales, I duplicate it and run it again with the same ad and targeting, but
with the same budget. This allows for controlled scaling.
Ad Sets Overview
In this section, we will take a deep dive into the ad sets and analyze
their performance to see how many sales we can generate. Let's start by
looking at the best performing ad sets:
Ad Set 1: Copy Four - $20 per day
Ad Set 2: Copy Two
Ad Set 3: Copy Three
Ad Set 4: Copy Five
Ad Set 5: Copy Six
Ad Set 6: Copy Seven
I always write new copies for my ads to target different customers.
When duplicating an ad set, I may make slight changes to the copy to
attract new customers.
Targeting and Pixel Event
Let's take a look at one of the ad sets to see who I am targeting:
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