However, not THAT prominent - HOWEVER, EXAMPLE - in 1932, H was
propaganda posters and campaign some still found addressing some businessmen at Knew how As people were so
speeches showed an overwhelming this charismatic the Industry Club in Dusseldorf to play on desperate for
concentration on economic issues w/ character to be a and did not mention Jews in his people's solutions, what
v little emphasises on anti-semtism bit too much, still whole speech. Although this was emotions & could go wrong if
wary of him, a key part of Nazi ideology, he fears, they voted for him..?
illustrating that understood what/and when things convincing
perhaps this was were necessary to include in them that
The disapproval of During the depression, he had the
Nazi extremism many shopkeepers & not the most order to get as many people as
important reason possible to vote for him, since answers
faded as they small business owners We know this would have been
focused on Nazi were receptive to the for his success amongst these business men
popular because although many
promises to provide idea that their problems there would have been some jews
women did enjoy the social
work and bread. were caused by 'Jewish Speeches went on for In 1928, the Nazis liberation that was bought about
Many people who capitalism'. People who hours - contained a lot had a narrow base due to golden years, but during
voted Nazi in 1932, had previously kept their Very charismatic of support, this time the most pop women's
of repetition and and unparalleled He was an
did so in spite of Nazi anti-semitic views quiet outright lies but he attracting mainly group was the League of
oratorical skills opportunist who
anti-semitism NOT were now willing to had a hypnotic effect the lower MC (the German Women. Had
tailored his
because of it express them more freely Mittlestand). These membership of 900,000 and
messages for his
people (white collar emphasised traditional values
audiences
workers, small
Although many ordinary Germans Nazis used the Jews as scapegoats in
shopkeepers,
were still unwilling to go along with their propaganda, portraying them as Young people -
independent
openly anti-semitic propaganda, they responsible for all of G's problems successfully
craftsmen) Women - successfully
were so preoccupied with economic continued to vote targeted, played on targeted, they
hardships that they heard the Role of for the Nazis in the common fears and had been badly
messages that they wanted to hear. Role of Hitler affected by lack
anti-semitism depression years, emphasised
but the NSDAP traditional family of unemployment.
also broadened its values Many young men
support joined the SA
H understood the importance of propaganda Factors which played a significance
Propoganda
and they were skilled in their p techniques of electorate/nazi success
Farmers and rural committees - Farmers who
were suffering from years of low prices and heavy
Rallies, marches and street battles against Communists ECONOMIC CRISIS indebtedness to the banks were targeted by the
conveyed a message of Nazi strength and discipline
Who did Nazism appeal to?
Joseph Goebbels was Nazis. Rural committees as a whole were
the P Chief from 1928 targeted by Nazi propaganda. Support from rural
Money provided by big businessmen (Hugenberg & The appeal of Nazism & Communism 1928-33 areas continued to grow strongly after 1928
Thyssen) helped Nazis mount nationwide
propaganda campaigns involving speeches, What was the
Also, to include in an Nazi ideology Extended MC - they were increasingly worried by the growth
newspapers, rallies, posters and leaflets essay, the ECONOMIC
The appeal of Strengths/weaknesses of the KPD
communism in KPD support and the Nazis played on these fears of a
CRISIS AND THE in the early 1930s communist revolution to attract them
Nazi propaganda was DEPRESSION.
Fuhrerprinzip
targeted at different WITHOUT THIS Membership weaknesses Wanted to destroy the WR, viewed it as weak
audiences; the message HAPPENING NONE Strengths
turnover
OF THE OTHER compared to authoritarian gov
was adapted to suit the was high
specific audience - leading FACTORS WOULD Could be Struggle and war
HAVE BEEN Anti-semitsm
to more success because because 6 Believed that parliamentary democracy
more parts of society were IMPORTANT million people encouraged the growth of communism
Failed to broaden These were at the
hearing what they wanted BECAUSE PEOPLE became Strong War would
base of support hart of Nazi
to hear - more than any WOULD NOT HAVE unemployed support reconstruct G
EVEN TURNED thinking & actions WR was established as a result of
other party had done. because of in WC society & create a
Usually we see parties TOWARDS THE the crash - districts Short of money new German reich betrayal (Nov Crim) - so should be
targeting and representing NAZIS although of large replaced w/ dictatorship
only certain groups of Nazis claimed cities. Represented in
society, but the Nazis to support the propaganda really Struggle & conflict between races
The KPD gained was part of natural order of things Volksgemeinschaft
changed this around - workers, badly - greedy
2 million votes in was a key element
helping to explain why they communism cunning etc
the Reichstag Effective
achieved such a succcess was actually H saw Jews as
elections propaganda, using
built around responsible for all
between 1928 & speeches, posters, Growth of KPD Racial community
the worker - of G's faults (defeat
July 1932, and its marches & drove people
Marx idea of WW1 etc)
HOWEVER, the growing support for membership newspapers towards NSDAP
communism created MC fear thus turning increased making H advocated a state
their support onto the NSDAP it a significant based on racial
and growing Whilst the KPD had previously stood for supporting community - only
force in German workers, in things such as in strikes and trade unions, Fighting against the SPD = error Aryans could be
political life during the depression they had to alter their focus to when should be uniting to try to citizens of the state
the problems faced by the unemployed, organising compete with RW Nazis
hunger marches & campaigning against benefit cuts
However... the NSDAP propaganda was more effective
because it targeted people at local level, specific needs of
people, whereas KPD was national
Red Front Fighters League engaged
in street battles with the SA
