Essay
Unit 34 Website Design Strategy D2
- Institution
- PEARSON (PEARSON)
Essay of 3 pages for the course Unit 34 - Website Design Strategy at PEARSON (distinction)
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D2: Make justified recommendations for how a website design and launch plan couldbe improved.
Title: D2
1.0 To: From: Date :
1.1 Introduction
In this report I will make justified recommendations for how a website design and
launch plan could be improved.
2.0 Main Body
What is my business
Perfect Purses is an online business that sells high quality bags, purses and
scarves.It sells different bags and purses to match the occasions of
weddings,birthdays,clubbing etc.
My customers would most likely expect to be able to pay online for their products
and see its full description my website offers the customers an option of paying for
their product online via paypal or a credit/debit card transaction. This is a benefit, as
the customers can get a taste of a proper online shopping experience and this builds
up the reputation of my business, as the customers can see that I am using the latest
software to provide them with the best service possible.
Who my target audience is
The target audience of my website is aimed at women only this is because in my
website the many products are aimed and linked for women such as bags,purses
etc.However the age could be starting from 16 to mid 40s because in my website I
have products that only young to middle aged women would be interested in, but my
main aim would be that the women who has high level of income because they are
earning good money they could buy anything from my website as they have money
on their account.
The purpose of my website
My business Perfect Purse purpose is to create a brand which will compete with
brands like Chanel or Dune , as well as to maximise sales and generate as much
profit as possible, which could be then invested into the development of retail stores.
The actual website contributes to fulfilling my business’ purpose by achieving what
the target audience are expecting of the website.
2.1 Problem
1
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