Exam (elaborations)
Champions Real Estate Marketing SAE Exam with complete solutions
Champions Real Estate Marketing SAE Exam with complete solutions
[Show more]
Content preview
Champions Real Estate Marketing SAEExam with complete solutions
Most common reason a property fails to sell is - -price
-Matching human needs with goods or services to meet those needs is the
process of - -marketing
-_____________________ is a key personality trait of a successful agent - -
problem solving
-3 Ways Sales Agents Add Value to the Buying Process - -Counseling,
Negotiating, and Managing the transaction
-Four P's of marketing real estate - -product, promotion, price and place
-How can you know your product? - -Inspect company listings
• Travel your geographic area
• Practice writing offers
• Do net sheet calculations on your own house
-AIDA - -(The four psychological
steps of a sale: attention, interest, desire and action).
-states that rational buyers will pay no more for a
property than they would for an equally desirable,
comparable property. - -The principle of substitution in real estate valuation
-Marketing to a specific age group is sometimes called - -generational
selling
-An acronym for the psychological steps of a sale is - -AIDA
-A willingness to change and grow your marketing plan demonstrates to
concept of
____________. - -adaptation
-To be an effective problem solver, it is beneficial to understand .... - -basic
human needs and the psychological
steps involved in a sale
-defined as expected benefits to be received as a result of ownership - -
amenities
, -Objectives should be - -measurable and achievable as well as timely.
-Goals should be - -attainable, flexible, measurable, and time frame
-shot gun method - -often the preferred choice for new agents until they
realize that they can't possibly take
on such a large-scale market
-4 types of buyers - --first time buyers
-relocators
-upgraders
-investors
-communication is - -transcribing and receiving/ talking and listening
-Marketing budget goals should be set for a minimum
of ___________, realistically more - -6 months
-_______ drive the market - -consumers
-Agents should "listen" not only to what the client is
saying, but also to ___________________. - -body language
-To be an effective problem solver, a real estate agent should understand
the __________ involved
in a sale. - -psychological
-In which emotional phase is the buyer ready to buy? - -Act
-Gathering data, analyzing it and drawing conclusions based on it describes
- -marketing research
-Analyzing strengths, weaknesses, opportunities, and threats is referred to
as a - -SWOT analysis
-A report prepared by an agent to help a seller realistically price their
property is a - -CMA
-SWOT - -strength, weakness, opportunities and threats - marketing
research analysis
-CMA - -comparative market analysis
-Two kinds of market research - -primary and secondary
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Victorious23. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £11.81. You're not tied to anything after your purchase.
Can Stuvia be trusted?
4.6 stars on Google & Trustpilot (+1000 reviews)
75632 documents were sold in the last 30 days
Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now