Essay
Unit 12: P1
- Institution
- PEARSON (PEARSON)
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Internet marketing means a way of marketing which uses the Internet to distribute persuasivemarketing messages to consumers.
The role internet marketing has within a modern marketing environment is to create more access to
costumers and create more profits for a product. It is popular because it requires less energy to buy
and sell products as a lot of costumers own a smartphone. Also the prices of buying products are
much cheaper so the salesman online could make more profit than the original owner. Also
advertising is much easier and cost less, people are able to promote their product on social websites
such as Facebook, gaming websites such as armor games, entertainment websites as Youtube and
many more. Internet marketing has been such as success that businesses are able to achieve
significant aims and objectives. For example, they can use market penetration. This means that they
can increase their market share by offering better costumer services or promotional information
within the markets they already serve. BTEC Level 3 National Business, Book 1
20 years ago marketing would have been done on TV, radios, billboards, newspapers, magazines,
busses and Lorries. This is because the internet was not invented until 1999, so advertising would
have been done on the latest technologies, transportation and paper. After 1999 marketing went
huge on the internet as companies could advertise to people personally by email or publically on the
sides of websites. Also cookies can store your search history and then make advertise appear on
websites you go onto related to your search.
The definition of internet marketing and marketing are quite similar and a lot different, their means
are to meet needs and wants of customers therefore to find ways to make products and services
that are relative to their demand. The only big difference is that advertising for one is physical and
the other is technological.
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