MNG3701 ASSIGNMENT 2 SEMESTER 2 - 2023
UNIQUE NUMBER: 813279
CLOSING DATE: 29 SEPTEMBER 2023
QUESTIONS:
1. Explain the strategic importance of analysing the external environment and critically discuss the various methods for external environment analysis.
2. Using the information in t...
2. THE IMPORTANCE OF EXTERNAL ANALYSIS ………………………………………………… 3
3. THE TOOLS/TECHNIQUES OF EXTERNAL ANALYSIS ……………………………………… 4
4. METHODS FOR ANALYSING THE EXTERNAL ENVIRONMENT ……………………… 5 - 12
5. SHORT ANSWER FOR QUESTION 1 - The importance of analysing the
external environment and the various methods of conducting an external
environment analysis ………………………………………………………………………………… 13
6. INTERNAL, MACRO AND MARKET ENVIRONMENTAL ANALYSIS OF SPAR …… 14 - 21
, Strategic Analysis of SPAR's Business Environment and Strategy
1. INTRODUCTION:
In today's fiercely competitive business landscape, strategic analysis is essential for
organizations seeking to adapt, thrive, and achieve their objectives. This essay aims to
comprehensively evaluate SPAR, a prominent global retail chain, by scrutinizing its internal,
macro, and market environments. It will also explore various business-level strategies
available to SPAR to meet its strategic goals and critically assess the appropriateness of its
current strategy in light of these analyses. The external environment, encompassing
economic, social, technological, and political factors, plays a pivotal role in shaping a
company's course. Understanding these dynamics equips organizations to identify
opportunities and mitigate threats effectively.
Therefore, the strategic importance of external environment analysis will be discussed,
alongside an examination of methods used for this purpose. Subsequently, we will delve
into SPAR's internal landscape, identifying its strengths, weaknesses, and core
competencies. By the end of this essay, readers will gain a comprehensive understanding of
SPAR's strategic position, its available strategic options, and an informed perspective on the
appropriateness of its current business-level strategy.
2
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller Masters. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £2.24. You're not tied to anything after your purchase.
