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PESTLE and SWOT analysis notes £7.39
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  2.  
  3. AQA
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  5. Business - Marketing
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  7. Unit 1 - Competitive business environment

Lecture notes

PESTLE and SWOT analysis notes

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  • AQA

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Document information

  • September 30, 2023
  • 2
  • 2023/2024
  • Lecture notes
  • Claire
  • Swot tactics + pestle extras

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 SWOT
 Strengths
 Weaknesses
 Opportunity’s
 Threats




STRENGTHS (INTERNAL)

What a business good at that may help

WEAKNESS (EXTERNAL)

External factors that are out of your control that MAY help`



Dominant share in the beverage industry

Criticism over business practices

Growing tequila market

Growing obesity



What is pestle?

Pestle is a method/ tool framework of analysing an external environment by breaking it down into
Political

Economic

Social

Technological

Legal

Environmental



Political factors refer to the influence of the government in a country e.g. government policy,
political stability, tax, industry regulations, global trade agreements/ restrictions, war



Economical factors are any external influences that can affect the financial status and decision
making of a business and its stakeholders. Exchange rates, monetary policy, fiscal policy



Social factors refer to the ways in which people live or the values of people in a community in which
a business operates. Attitude towards saving and debt, attitudes towards social responsibility.

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