100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
logo-home
Test Bank For Consumer Behavior Building Marketing Strategy 13th Edition by Mothersbaugh £24.49   Add to cart

Exam (elaborations)

Test Bank For Consumer Behavior Building Marketing Strategy 13th Edition by Mothersbaugh

 36 views  0 purchase

Chapter 03 The Changing American Society: Values Multiple Choice Questions 1. Men are more involved than ever in the grocery shopping task because of _____. A. generational shifts (younger women are now more educated than men) B. economics (the recent recession resulted in mo...

[Show more]

Preview 4 out of 1514  pages

  • October 1, 2023
  • 1514
  • 2022/2023
  • Exam (elaborations)
  • Questions & answers
All documents for this subject (1)
avatar-seller
ExamsExpert
, Chapter 01

Consumer Behavior and Marketing Strategy


Multiple Choice Questions


1. The rise of social media has


A. shifted power from marketers to consumers.
B. helped to strengthen the shift of power from consumers to
marketers.
C. helped give rise to the development of online crowd
seeking.
D. helped marketers like CVS listen and adapt to consumers in real
time.
E. A and D

2. _____ is the study of individuals, groups, or organizations and the processes they use to select, secure, use,
and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes
have on the consumer and society.


A. Marketing
B. Consumer
behavior
C. Psychographics
D. Demographics
E. Psychology

3. One primary function of Harriet's job is to study individuals, groups, or organizations and the processes
they use to select, secure, use, and dispose of her company's products and services to satisfy needs and the
impacts that these processes have on the consumer and society. Harriet works in the field of _____.


A. social
psychology
B. cognitive psychology
C. managemen
t
D. consumer behavior
E. organizational behavior




1-1
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.

,4. Which of the following is NOT true regarding consumer behavior?


A. Organizations are applying theories and information about consumer behavior on a daily
basis.
B. It is often necessary to conduct
research.
C. Consumer behavior is a complex, multidimensional
process.
D. The overall model of consumer behavior presented in the text is accurate in predicting consumer
behavior.
E. Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm,
the individual, and society.

5. Which of the following is a key aspect regarding consumer behavior?


A. Organizations are applying theories and information about consumer behavior on a daily
basis.
B. It is often necessary to conduct
research.
C. Consumer behavior is a complex, multidimensional
process.
D. Marketing practices designed to influence consumer behavior involve ethical issues that affect the firm,
the individual, and society.
E. All of the above are key aspects.

6. Which of the following is NOT an application of consumer behavior?


A. marketing
strategy
B. human resource
management
C. regulatory
policy
D. informed consumers
E. social marketing

7. Thomas wants to gain a usable understanding of consumer behavior in order to help him become a more
effective marketing manager. Which application of consumer behavior does this represent?


A. marketing
strategy
B. regulatory
policy
C. social
marketing
D. informed consumers
E. resource management


1-2
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.

, 8. _____ is the application of marketing strategies and tactics to alter or create behaviors that have a positive
effect on the targeted individuals or society as a whole.


A. Social marketing
B. Consumer
behavior
C. Regulation
D. Proactive marketing
E. Ethical marketing

9. Mia is concerned how her marketing activities will affect individual consumers as well as society at large.
Mia is implementing _____.


A. conscientious marketing
B. regulated
marketing
C. ethical
marketing
D. proactive marketing
E. social marketing

10. Most economically developed societies are legitimately referred to as _____ societies.


A. marketing
B. proactive
C. consumption
D. competitive
E. enhanced

11. Which of the following is used by firms to influence consumers?


A. ads
B. package
s
C. store
environments
D. sales pitches
E. all of the above




1-3
Copyright © 2016 McGraw-Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of
McGraw-Hill Education.

The benefits of buying summaries with Stuvia:

Guaranteed quality through customer reviews

Guaranteed quality through customer reviews

Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.

Quick and easy check-out

Quick and easy check-out

You can quickly pay through credit card for the summaries. There is no membership needed.

Focus on what matters

Focus on what matters

Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!

Frequently asked questions

What do I get when I buy this document?

You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.

Satisfaction guarantee: how does it work?

Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.

Who am I buying these notes from?

Stuvia is a marketplace, so you are not buying this document from us, but from seller ExamsExpert. Stuvia facilitates payment to the seller.

Will I be stuck with a subscription?

No, you only buy these notes for £24.49. You're not tied to anything after your purchase.

Can Stuvia be trusted?

4.6 stars on Google & Trustpilot (+1000 reviews)

70055 documents were sold in the last 30 days

Founded in 2010, the go-to place to buy revision notes and other study material for 14 years now

Start selling
£24.49
  • (0)
  Add to cart