Consumer Behavior Building - Test Bank
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Chapter 03 
The Changing American Society: Values 
 
 
Multiple Choice Questions 
 
1.	Men are more involved than ever in the grocery shopping task because of _____. 
 
 
A. 	generational shifts (younger women are now more educated than men) 
 
B. 	economics (the recent recession resulted in more men out of work) 
 
C. 	masculine/feminine values (there is a shift to more balance) 
 
D. 	A and B 
 
E. 	all of the above 
 
 
2.	The percentage of U.S. men who are the primary grocery shopper fo...