Fresin Fries is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. Fresin Fries will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Fresin ...
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Table of Contents
Executive Summary.................................................................................................................1
Introduction.............................................................................................................................................................................. 1
Chart: Highlights........................................................................................................................................................................ 2
Objectives................................................................................................................................................................................... 2
Mission........................................................................................................................................................................................ 2
Keys to Success......................................................................................................................................................................... 3
Company Summary.................................................................................................................3
Company Ownership.............................................................................................................................................................. 4
Start-up Summary................................................................................................................................................................... 4
Chart: Start-up............................................................................................................................................................................. 5
Table: Start-up............................................................................................................................................................................. 6
Company Locations and Facilities.................................................................................................................................... 7
Products..................................................................................................................................7
Product Description............................................................................................................................................................... 7
Competitive Comparison...................................................................................................................................................... 8
Table: Comparison of Competitors..................................................................................................................................... 8
Sales Literature........................................................................................................................................................................ 9
Sourcing...................................................................................................................................................................................... 9
Sales Programs......................................................................................................................................................................... 9
Grand Opening............................................................................................................................................................................. 9
Point of Purchase........................................................................................................................................................................ 9
Direct Mail Piece......................................................................................................................................................................... 9
Future Products....................................................................................................................................................................... 9
Value Meal.................................................................................................................................................................................. 10
Private Parties........................................................................................................................................................................... 10
Market Analysis Summary.....................................................................................................10
Market Segmentation.......................................................................................................................................................... 11
Market Analysis..................................................................................................................................................................... 11
Table: Market Analysis.......................................................................................................................................................... 12
Chart: Market Analysis (Pie)............................................................................................................................................... 12
Target Market Segment Strategy.................................................................................................................................... 12
Market Needs......................................................................................................................................................................... 13
Market Trends....................................................................................................................................................................... 13
Industry Analysis.................................................................................................................................................................. 14
Trends in Food Service Retail.......................................................................................................................................... 14
Competition and Buying Patterns.................................................................................................................................. 15
Main Competitors................................................................................................................................................................. 15
Tori-Q............................................................................................................................................................................................ 15
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret
information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of the plan author.
CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret
information and is shared only with the understanding that you will not share its contents or ideas with
third parties without the express written consent of the plan author.
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