Essay
Marriott Strategic Management
- Module
- International business
- Institution
- Buckinghamshire New University
Marriott Strategic Management
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1Strategic Hospitality Management
CW1
Student name:
Student ID: 21817510
CW1
, 2
Table of Contents
Introduction............................................................................................................................. 3
Tasks ---................................................................................................................................. 4
Introduction of Hotel Marriott..................................................................................................4
Demonstrate an understanding of theory and process of strategy and application.................4
Classical View Chandler-........................................................................................................4
5Ps of Mintz berg’s theory of strategic management-.............................................................5
Strategic lenses...................................................................................................................... 6
Strategic Process................................................................................................................... 6
Internal Mission and objectives:-............................................................................................6
External Mission and objectives:-...........................................................................................6
2. Stakeholders...................................................................................................................... 7
Provides a power/interest matrix which shows the organisation’s ten key stakeholders with
an explanation of their significance for the organisation.........................................................7
SWOT and TOWS – Matrix Value Chain model for analysing the supply chain management
system of the hotel [refer to appendix 2].................................................................................9
Strategic analysis (SWOT) of the organisation’s internal capability and external environment-
............................................................................................................................................... 9
Conclusion............................................................................................................................ 11
References........................................................................................................................... 12
Appendix.............................................................................................................................. 13
Appendix 1 PESTLE analysis...............................................................................................13
Appendix 2 SWOT................................................................................................................ 13
CW1
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