Exam (elaborations)
Marketing, International Edition 16th Edition by G. Tomas- Test Bank
Marketing, International Edition 16th Edition by G. Tomas- Test Bank Complete Test Bank
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,Chapter 1—Strategic Marketing ManagementESSAY
1. Suppose you are a marketing manager at Procter & Gamble for a new, all-purpose cleaning product.
List four marketing mix variables and describe the decisions and activities associated with each.
ANS:
Answer not provided.
PTS: 1 DIF: Moderate
NAT: AACSB: Reflective Thinking | CBE: Model Marketing Plan
TYP: Application
2. Describe several activities encompassed by the distribution variable.
ANS:
Answer not provided.
PTS: 1 DIF: Moderate
NAT: AACSB: Reflective Thinking | CBE: Model Distribution TYP: Knowledge
3. Explain why marketing efforts should be oriented toward creating and sustaining satisfying exchange
relationships.
ANS:
Answer not provided.
PTS: 1 DIF: Easy
NAT: AACSB: Analytic | CBE: Model Strategy TYP: Knowledge
4. What is meant by the term relationship marketing? How does relationship marketing affect the
customer?
ANS:
Answer not provided.
PTS: 1 DIF: Easy
NAT: AACSB: Reflective Thinking | CBE: Model Customer TYP: Knowledge
5. What are the three ways that marketing environment forces affect a marketer's ability to create
satisfying exchange relationships?
ANS:
© 2012 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different
from the U.S. Edition. May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
,Answer not provided.
PTS: 1 DIF: Moderate
NAT: AACSB: Analytic | CBE: Model Strategy TYP: Knowledge
© 2012 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different
from the U.S. Edition. May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
, 6. What is meant by the term marketing concept, and what departments of a company does it affect?
ANS:
Answer not provided.
PTS: 1 DIF: Easy
NAT: AACSB: Reflective Thinking | CBE: Model Marketing Plan
TYP: Knowledge
7. What does it mean for a company to be marketing-oriented? What are the most important factors
involved in being marketing-oriented?
ANS:
Answer not provided.
PTS: 1 DIF: Moderate
NAT: AACSB: Reflective Thinking | CBE: Model Marketing Plan | CBE: Model Customer
TYP: Knowledge
8. Define the term value, and explain how people determine a product's value.
ANS:
Answer not provided.
PTS: 1 DIF: Easy
NAT: AACSB: Communication | CBE: Model Marketing Plan | CBE: Model Customer
TYP: Knowledge
9. Define the term marketing management, and describe its four major components.
ANS:
Answer not provided.
PTS: 1 DIF: Easy
NAT: AACSB: Communication | CBE: Model Marketing Plan TYP: Knowledge
10. Why is marketing important to businesses and to the economy?
ANS:
Answer not provided.
PTS: 1 DIF: Moderate
NAT: AACSB: Reflective Thinking | CBE: Model Marketing Plan
TYP: Knowledge
© 2012 Cengage Learning. All Rights Reserved. This edition is intended for use outside of the U.S. only, with content that may be different
from the U.S. Edition. May not be scanned, copied, duplicated, or posted to a publicly accessible website, in whole or in part.
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