CASE STUDY You have been appointed by GALXBOY, as a marketing consultant, to improve their
marketing strategy on specific elements regarding their internal market environment, market analysis, and
sustainable competitive advantage. Conduct research on GALXBOY, using the following links: -
Com...
Compile a strategic report for GALXBOY on how they can approach the following elements:
INTERNAL ENVIROMENTAL ANALYSIS
No. Mark 1
Conduct a SWOT Analysis for GALXBOY where you are focusing on identifying the company's
strengths, weaknesses, opportunities, and threats in relation to its marketing efforts. (No marks will
be awarded for theoretical explanations; two marks awarded for the practical application of each
dimension.)
Strengths:
Strong brand image and recognition in the market.
Unique and trendy fashion designs that appeal to the target audience.
Strong online presence and active engagement on social media platforms.
Well-established distribution channels and partnerships with retailers.
Strong customer loyalty and repeat purchases.
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