UNIT 9 – RETAIL TRAVEL
OPERATIONS
P3 – EXPLAIN HOW DIFFERENT By Ciara Holmes
RETAIL TRAVEL ORGANISATIONS
USE TECHNIQUES TO SEEK TO
GAIN COMPETITIVE ADVANTAGE
, INTRODUCTION
In this assignment I will be describing how multiple
and independent organisations use techniques to
seek to gain competitive advantage.
Organisations must use their innovative if they want
to competitive advantage over one another.
, PROVIDING EXCELLENT
CUSTOMER SERVICE
It is very important that the retail agents provide excellent service.
Some customers prefer to book though retail agencies face-to-face as t
online because they might find their service helpful.
Retail agents must provide the customers with excellent customer serv
to ensure they come to them direct as to visit online or other agents.
Level of service will affect reputation. If the level of service is poor, peo
will tell others about their experience and go elsewhere.
Multiple agents such as Thomson provide their employees with lots of s
training. They also have their own staff training centres! Thomson staff
training centres offers agents customer service training and sales trainin
Because they have such good training this will result in excellent custom
service. Because these large multiple agents have a high amount of profi
the cost for staff training will not be an issue because it benefits them in
long run.
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