Exam (elaborations)
CSUF - MKTG 351| 75 QUESTIONS AND ANSWERS
- Module
- MKTG 351
- Institution
- Oxford University (OX)
CSUF - MKTG 351| 75 QUESTIONS AND ANSWERS
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CSUF - MKTG 351 75 QUESTIONS ANDANSWERS
Production Orientation - answer A philosphy that focuses on the internal capabilities of the firm
rather than on the desires and needs of the marketplace
Sales Orientation - answer People will buy more goods and services if aggressive sales
techniques are used and that high sales result in high profits
Market Orientation - answer Social and economic justification for an organization's existence is
the satisfaction of customer wants and needs while meeting organizational objectives
Societal Marketing Orientation - answer This philosophy states that an organization exists not
only to satisfy customer wants and needs but also to preserve or enhance individuals' and
societ's long-term best interest.
Marketing - answer an organizational function and set of processes for creating, communicating,
and delivering value to customers and for managing customer relationships in ways that benefit
the organization and its stakeholders
A Market - answer A point, place, or sphere in which the ownership of goods is affected
A Market: Point - answer Locality, geographic market area
A Market: Place - answer Physical institution, body of buyers and sellers
A Market: Sphere - answer Economic Market- combination of forced which determine prices
and exchange.
, Economic Utilities - answer time, place, possession and form
Time Utilitiy - answer A product is available when the costumer wants it
Place Utilitiy - answer A product is conveniently purshasable
Possession Utilitiy - answer A product can be used as intended or other purposes as customer
intends
Form Utilitiy - answer A products finished value
Product/Market Expansion Grid - answer Company growth based markets/products (offers)
Market penetration - answer existing market, existing product (offer)
Market development - answer new market, existing product (offer)
Product development - answer existing market, new product (offer)
Diversification - answer new market, new product (offer)
Tariff - answer Tax levied on goods
Quota - answer Limit on the amount of a specific product that can enter a country
Embargo (boycott) - answer ban of all products from a country or a company
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