Exam (elaborations)
CSUF MKTG 351 CHAPTER 6 KIM |31 QUESTIONS AND ANSWERS.
- Module
- MKTG 351
- Institution
- Oxford University (OX)
CSUF MKTG 351 CHAPTER 6 KIM |31 QUESTIONS AND ANSWERS.
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CSUF MKTG 351 CHAPTER 6 KIM 31QUESTIONS AND ANSWERS
consumer decision-making process - answer a five-step process used by consumers when
buying goods or services
need recognition - answer result of an imbalance between actual and desired states
want - answer recognition of an unfulfilled need and a product that will satisfy it
stimulus - answer any unit of input affecting one or more of the five senses: sight, smell, taste,
touch, hearing
internal information search - answer the process of recalling past information stored in the
memory
external information search - answer the process of seeking information in the outside
environment
nonmarketing-controlled information source - answer a product information source that is not
associated with advertising or promotion
marketing-controlled information source - answer a product information source that originates
with marketers promoting the product
evoked set (consideration set) - answer a group of brands, resulting from an information search,
from which a buyer can choose
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