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Social media in business
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- PEARSON (PEARSON)
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Unit 3 Learning Aim A Coursework1
, P1
How social media can Aid Local Eat:
-Communication with customers:
- Firstly, anyone can access social media this means that if the customers
have an issue with the product or any other issue this means that they can
tweet or message etc. To local eat. Therefore, this is viable for Local Eat.
- Secondly if they have a target demographic it helps Local Eat to exposure
the business and the opportunity to listen, reply and engage with their
target demographic to improve and increase their profits.
- https://www.sme-news.co.uk/2018-the-benefits-of-social-media-for-the-
catering-industry/
- Thirdly everyone well nearly most or all people have social media accounts
so they can find small, local or big business very quickly so for Local Eat it
would be feasible for them to use social media.
- Firstly, there are negatives for using social media. Negative comments are
one of the hard issues to tackle when owning a business and using social
media. So, for Local eats it may be an issue as it might not bring a lot of
customers and customers may leave due to the mean and negative
comments.
- Finally, Local Eats can Heavily Rely on ads this means that a lot of their
profits go to their advertisement which means long term income and profit
would decrease
- https://techjackie.com/disadvantages-of-social-media-marketing/
-Customer Service:
- Firstly, Customer service is easy to use on social media as you only must
tweet or direct message etc. So, for Local Eats it would be efficient for them
to use
- Secondly, they can get personal feedback to improve their business which
can increase profits for the business Local Eat as they are listening to the
feedback
- https://www.zendesk.co.uk/blog/customer-service-through-social-media/
2
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