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Unit 3 Social Media
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- PEARSON (PEARSON)
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Unit 3 Learning Aim B and C1
,P3.................................................................................................................................................................3
P4...............................................................................................................................................................11
P5...............................................................................................................................................................12
P6...............................................................................................................................................................15
M2.............................................................................................................................................................21
M3.............................................................................................................................................................23
D2..............................................................................................................................................................27
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D3..............................................................................................................................................................30
2
,P3
Target Audience: Target audience for Local eats would be 20-25 years old as they actively
protest about climate change and have a working salary above the average of £30,000 a year
that means that they can afford Fresh food rather than packaged up food, also it costs more to
get fresh food as they put it a different price in the retail shops. Also, it's based in London which
is where most office jobs are located
Keywords: Climate, London, Fresh, Food, protest, price, retail
A keyword is a term or phrase entered in a search engine such as Google or another search
engine. Keywords are vital in marketing because they help people find your content when they
are searching for it on the internet. They're a fundamental component of search engine
optimization. Your content will lose valuable search traffic if you don't use keywords and other
fundamental SEO tactics. Keywords will appear in the content you develop for your content
marketing campaign, whether you recognize it or not. It's entirely up to you if you want to take
use of the power of keywords and use the ones that will attract your target audience to your
content.
Why I chose my keywords:
Why I have chosen these keywords is because these words relate to what Local eats want to do
and it is to provide fresh foods. My first word Climate was because eating fresh foods helps
with the climate and your health because you are not eating fresh processed foods from the
factories which first doesn’t benefit you in any way and the factories emit carbon dioxide and
various other gasses which effects the climate and environment. My second word London I
used because Local eats are targeting them, and these people are earning and working in
offices in London which means that they have no time to go shopping and they can afford to
use local eats. My third word is Fresh because Fresh in general means it's just been made and
it's better to eat because it benefits you in many ways. My fourth word is Food because it’s
what local eats is selling, and it attracts a wide audience for them. My fifth word is Protest
because people protest for these Fresh foods that local eats is selling and people protest fast
foods or processed foods. My sixth word is price because everything comes at a price,
especially fresh foods, so addressing the price will help the customer pick whatever they need.
My seventh and final word is retail, Local eats is in the retail industry therefore that is what
Local Eats is.
https://seodesignchicago.com/marketing/how-important-are-keywords-in-content-marketing/
Timetable
3
, Business: Local Eats
Date:
4
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