100% satisfaction guarantee Immediately available after payment Both online and in PDF No strings attached
Previously searched by you
TOURISM AS A DRIVER FOR PROMOTING GENDER EQUALITY AND PARTICIPATION OF WOMEN IN THE LABOUR MARKET? A CASE STUDY OF THE DOMESTIC TOURISM INDUSTRY IN COX’S BAZAR, BANGLADESH£6.39
Add to cart
TOURISM AS A DRIVER FOR PROMOTING GENDER EQUALITY AND PARTICIPATION OF WOMEN IN THE LABOUR MARKET? A CASE STUDY OF THE DOMESTIC TOURISM INDUSTRY IN COX’S BAZAR, BANGLADESH
Bangladesh has the highest overall ranking in Asia for gender equality (World Economic Forum 2017). The tourism industry is frequently promoted as a global driver for the economic empowerment of women (UNWTO 2010). The aim of this research is to examine if a gender gap exists in the domestic touris...
Table of Contents
1. Demonstrate an understanding of the theory and process of strategy and its application....................................5
2. Critically analyse the internal and external business environments in which an organisation operates..............7
3. Critically evaluate alternative strategic options and plan for their implementation...........................................11
Conclusion..............................................................................................................................................................16
References..............................................................................................................................................................17
Appendix:...............................................................................................................................................................18
Micodan CW1
, Page 3 of 19
Introduction
According to Walker (2007), tourism and hospitality businesses are unified businesses that
provide a systematic way of operating in order to gain excellence. Walker’s umbrella
provides five different environments, such as:
Figure 1: Hospitality Umbrella (Walker, 2007).
Walker’s umbrella helps hospitality organisations to frame an organisational structure that
will help them create a strategy for future development and specific market. Therefore,
according to Walker’s umbrella, Curio by Hilton, operates in the lodging environment, and it
expands the brands portfolio by adding additional opportunities to better serve the existing
customers and to attract new ones.
Organisational background
The following report will analyse Curio by Hilton’s strategy management theories that
develops the company’s mission and vision. Furthermore, the internal and external
environmental impact will be analysed by using various models in order to gain a better
knowledge of companies’ position on the market.
Curio by Hilton, was first lunched in 2014, and it represents the first Hilton “collection” brand
that in four years opened more than 40 resorts and hotels in seven countries (Curio, 2019).
Curio, refers to something rare or unique, therefore, the overall strategy of the brand is to
target new customers’ requirements developed around the sharing economy
accommodation models and the new market trends, that require authentic experiences and
local feeling attributes (Hilton Brands, 2018). Thus, each Curio hotel is rated with four or five
stars, and each one of them is different from the other. In the UK, Hilton has introduced three
Micodan CW1
The benefits of buying summaries with Stuvia:
Guaranteed quality through customer reviews
Stuvia customers have reviewed more than 700,000 summaries. This how you know that you are buying the best documents.
Quick and easy check-out
You can quickly pay through credit card for the summaries. There is no membership needed.
Focus on what matters
Your fellow students write the study notes themselves, which is why the documents are always reliable and up-to-date. This ensures you quickly get to the core!
Frequently asked questions
What do I get when I buy this document?
You get a PDF, available immediately after your purchase. The purchased document is accessible anytime, anywhere and indefinitely through your profile.
Satisfaction guarantee: how does it work?
Our satisfaction guarantee ensures that you always find a study document that suits you well. You fill out a form, and our customer service team takes care of the rest.
Who am I buying these notes from?
Stuvia is a marketplace, so you are not buying this document from us, but from seller ginalaura. Stuvia facilitates payment to the seller.
Will I be stuck with a subscription?
No, you only buy these notes for £6.39. You're not tied to anything after your purchase.
