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Rise Up Exam/68 Questions & Answers
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- Rise Up Exam/68 Questions & Answers
Rise Up Exam/68 Questions & Answers
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Rise Up Exam/68 Questions &Answers
Which of the following is a term for physical goods that are bought and sold?
- -B. Products
-Which of the following is a standard term that describes the audience of
retail stores-that is the people who will buy things from the stores? - -D.
Customers
-Which of the following is a term for intangible things, such as providing
delivery, that are sold by retailers? - -C. Services
-What kinds of things does a manufacturer produce? - -D. Finished products
-Which of the following holds large quantities of product that are later sent
either to retail locations or directly to customers? - -C. Distribution center
-Which of the following terms best describes a grower of potatoes? - -A.
Manufacturer
-The majority of retailer are: - -A. Independently owned
-Which of the following is the term for the retailing that places the focus on
creating a seamless shopping experience for customers by integrating
multiple channels - -B. Omnichannel
-Which of the following is the standard definition of a retail ecosystem? - -A.
An Interconnected system of approaches for meeting the goal of retailing,
which is to provide customers with the merchandise and services they want.
-Approximately what percentage of U.S. jobs are retail jobs, as of 2019? - -
C. 20-25%
-These customers can take a long time to make a purchase decision, and
might return to a retailer several before making a purchase. - -D.
Comparison shoppers
-These customers tend to make quick purchase decisions, often buying
inexpensive items that are not of high importance to them - -B. Impulse
buyers
, -These customers tend to spend a lot of time checking out product and price
through online sites, visiting different stores and comparing retailer ads. - -
D. Comparison shoppers
-These customers view shopping as a fun occasion, so shopping does not
necessarily include making a purchase. - -B. Impulse buyers
-These customers have an early adopter mindset and want to be recognized
as trendsetters by others. - -A. Innovation/trend buyers
-These shoppers have typically enjoyed repeated and valued positive
customer experiences with a particular retailer. - -A. Loyal customers
-These shoppers are rarely the first to try new products. - -B. Followers
-Which of the following is the term for behavior influences that come from a
customer's family and friends? - -B. External social cues
-Which of the following is the term for behavior influences that come from
retailer's marketing? - -B. External commercial cues
-Which of the following is the term for behavior influences that come from a
customer's own needs? - -C. Internal physical cues
-Which of the following is the term for the overall impression gathered from
information that is seen, heard and experienced by customers who
encounter a business, its products and services? - -D. Company brand
-Which of the following is the term for the unique way that company
employees act with each other and with customer? - -C. Company culture
-Which of the following best defines quality customer service? - -A.
Delivering a positive, memorable experience that is more than what the
customer expected
-As of 2019, roughly how much money do U.S. retailers lose annually due to
poor customer service? - -C. $60-$70 billion
-After one negative experience, approximately what percentage of people
say they will never do business with that company again? - -C. 50%
-Which of the following does not describe a product feature? - -A. Price
-Which of the following is a valid reason for you, as an employee, not to
escort a customer to the location of a product that they've asked to see? - -
C. You're working with another customer and can't leave you area
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