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Unit 9 - Creative Product Promotion - P2 M1 D1
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A well written, detailed assignment which meets the criteria for P2 M1 D1 - Unit 9 Creative Product Promotion. BTEC Level 3 Extended Diploma in Business. P2 - Explain the role of promotion within the marketing mix for a selected product/service. M1- Explain how promotion is integrated with the rest...

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  • January 11, 2018
  • 10
  • 2015/2016
  • Essay
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  • unit 9 creative product promotion p2 m1 d1

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Unit 9 P2, M1, D1



Creative product promotion
In this assignment I am going to explain the role pf promotion within the marketing mix for
iPhone 6.

The marketing mix

The marketing mix is the method organisations use to promote their brand or products into
the market. These marketing mix include; price, place, promotion and product. They are vital
to the organisations success when combined perfectly as they bring the best results.

Apple marketing objective

 To enlarge their market
 Enhance their product image
 Increase the market share
 Create new markets
 Become and maintain the market leader



Product

The iPhone advert features several things that
support the product itself. These images show
what’s new and what has been introduced

The products slogan is “what has changed is everything” this was
because there was a big transformation that had happened from
the previous version the iPhone 5s to the iPhone 6. Some of the
products features include the bigger screen, better camera with
low light images

The second picture shows one key selling point that
they have introduced, a bigger screen that was craved
by most of their current consumers. The new devices
will be the first in apple history to have bigger screens.
This is a big step in attracting new consumers as they
have something to offer compared to what most of
their competitors have.

With the low light images Apple has added something
it calls ‘Focus Pixels’ to the camera to help with
speedy focussing. This help the phone focus on certain objects in the picture whether it’s in


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